Senior Marketing & Audience Lead - Global Hybrid Events

POLITICO; Brussel Hoofdstad; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Pension

Healthcare

Training opportunities

Flexible work options (including from‑

Job summary

POLITICO Live is seeking a Senior Marketing & Audience Manager to drive integrated marketing and audience recruitment across POLITICO's European events portfolio. The role blends hands-on event promotion with CRM, social media and email campaigns, targeting audiences in France, the UK, Spain, and EU policy circles.

You will lead the audience team, oversee campaigns, measure results, and collaborate with cross‑functional teams to maximize event reach and impact.

Qualifications

• 6+ years of experience in events marketing, audience development or wider marketing.
• Team management experience.
• Strong all‑round marketer with hands‑on event promotion experience.
• Creative and curious, with the confidence to experiment and bring new ideas.
• Strong understanding of social media, email, CRM and digital marketing.
• Strong copywriting, organizational and project management skills.
• Data‑driven and comfortable measuring and optimising campaigns.
• Able to manage multiple campaigns in a fast‑paced environment.
• Fluent English; French and/or Spanish is a plus.
• Experience in media, policy, journalism or political events is an advantage.

Responsibilities

• Lead the event audience team and deliver integrated marketing and audience recruitment campaigns.
• Drive registrations and attendance while attracting the right audiences for each event.
• Lead event amplification, finding creative ways to extend the reach and impact of our events before, during and after they happen.
• Bring fresh ideas, test new approaches and challenge established ways of working.
• Develop campaigns across email, CRM, social media, newsletters and other POLITICO channels.
• Use CRM and event marketing tools to effectively segment, target and engage audiences.
• Track performance and use data and insights to improve results.
• Collaborate with Events, Marketing, Editorial and Commercial teams to maximize the reach of POLITICO Live.

Skills

Event marketing

Audience growth

Team management

Social media

CRM marketing

Copywriting

Campaign analytics

Job description

POLITICO Live is seeking a Senior Marketing & Audience Manager to drive integrated marketing and audience recruitment across POLITICO's European events portfolio. The role blends hands-on event promotion with CRM, social media and email campaigns, targeting audiences in France, the UK, Spain, and EU policy circles.

You will lead the audience team, oversee campaigns, measure results, and collaborate with cross‑functional teams to maximize event reach and impact.