Senior Event Marketing & Audience Lead

POLITICO Europe; Brussel; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Healthcare

Training

Flexible work

Job summary

POLITICO Europe’s Events team is seeking a Senior Marketing & Audience Manager to lead integrated marketing and audience recruitment across POLITICO Live’s European events portfolio. You’ll drive registrations, manage a diverse audience, and amplify our events with fresh, data-driven campaigns.

The role requires hands-on promotion across email, CRM, social channels, and newsletters, plus team leadership and collaboration with multiple internal teams.

Qualifications

• 6+ years of experience in events marketing, audience development or wider marketing.
• Team management experience.
• Hands-on event promotion experience.
• Creative and curious; ready to experiment with new ideas.
• Strong understanding of social media, email, CRM and digital marketing.
• Strong copywriting, organisasiional and project management skills.
• Data-driven; comfortable measuring and optimizing campaigns.
• Able to manage multiple campaigns in a fast-paced environment.
• Fluent English; French and/or Spanish a plus.
• Experience in media, policy, journalism or political events is an advantage.

Responsibilities

• Lead the event audience team and deliver integrated marketing campaigns.
• Drive registrations and attendance while attracting the right audiences for each event.
• Lead event amplification to extend reach before, during and after events.
• Bring fresh ideas, test new approaches and challenge established ways of working.
• Develop campaigns across email, CRM, social media, newsletters and other POLITICO channels.
• Use CRM and event marketing tools to segment, target and engage audiences.
• Track performance and use data to improve results.
• Collaborate with Events, Marketing, Editorial and Commercial teams to maximize reach.

Skills

Events marketing

Audience development

Team management

Social media

CRM

Email marketing

Copywriting

Data analysis

Project management

Tools

CRM software

Marketing automation

Job description

POLITICO Europe’s Events team is seeking a Senior Marketing & Audience Manager to lead integrated marketing and audience recruitment across POLITICO Live’s European events portfolio. You’ll drive registrations, manage a diverse audience, and amplify our events with fresh, data-driven campaigns.

The role requires hands-on promotion across email, CRM, social channels, and newsletters, plus team leadership and collaboration with multiple internal teams.