Senior Manager, Employer Brand & Talent Attraction

Coca-cola European Partners; Anderlecht; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Coca-Cola European Partners (CCEP) seeks a senior leader to own and drive its global employer brand and talent attraction strategy across Europe and Asia Pacific. You will shape the candidate experience, influence senior stakeholders and optimise multi-market programs using AI and analytics.

Join a cross-market Talent Acquisition Centre of Excellence and help CCEP attract top talent while ensuring authentic branding, inclusive outreach and measurable impact across diverse markets.

Qualifications

• Experience leading global employer brand and talent attraction in a complex, international organisation.
• Understanding of talent marketing, candidate behaviour, digital channels, and recruitment tech.
• Experience using AI, automation and analytics to improve content and candidate experience.

Responsabilités

• Define and lead CCEP’s employer brand and talent attraction strategy across Europe and Asia Pacific.
• Own full talent attraction funnel including media strategy, agency partnerships, CRM, campaigns.
• Shape end-to-end candidate experience across our careers ecosystem, including personalization and journeys.
• Proactively manage CCEP’s employer reputation across markets and lead our Top Employers programme.
• Build measurement and technology approach for employer brand using AI, marketing tech and analytics.

Connaissances

Global employer brand

Talent attraction

Talent marketing

Agency partnerships

Marketing budgets

Cross-cultural collaboration

AI in marketing

Description du poste

What do you become part of

You will join CCEP’s Talent Acquisition Centre of Excellence and lead our employer brand and talent attraction strategy across Europe and Asia Pacific. You will help shape how CCEP shows up to the talent we need now and in the future, working closely with Talent Acquisition, People & Culture, Communications and our local markets.

What will you do

• Define and lead CCEP’s global employer brand and talent attraction strategy, aligned to our workforce priorities, future skills and business needs.
• Own the full talent attraction funnel, including media strategy, agency partnerships, CRM, campaigns and channel performance, with accountability for improving engagement, conversion and the diversity and quality of talent pipelines.
• Shape the end-to-end candidate experience across our careers ecosystem, including personalisation, search and generative engine optimisation, talent communities and candidate journey design.
• Proactively manage CCEP’s employer reputation across markets, lead our Top Employers programme and other external recognition, and provide guidance to local markets.
• Build a strong measurement and technology approach for employer brand, using AI, marketing technology and analytics to improve targeting, content, efficiency and return on investment.

What we expect from you

• Experience leading global employer brand, talent attraction and/or talent marketing across a complex, international organisation.
• Understanding of talent marketing, segmentation, candidate behaviour, digital channels, employee advocacy and recruitment technology.
• Experience using talent intelligence, analytics and market insights to identify gaps, shape strategy and influence senior stakeholders.
• Experience using AI, automation and experimentation to improve content, candidate experience, personalisation and marketing effectiveness, while maintaining authenticity and brand standards.
• Experience managing global marketing budgets, agency partnerships and cross-functional relationships across different markets and cultures.