Brand Manager FMCG (m/v/x)

Batenborch International; Brussel; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Batenborch International is seeking an ambitious Brand Manager to own a well-established food brand in Belgium. You will develop brand strategy, lead projects and activations, and collaborate with cross-functional teams to turn consumer insights into impactful initiatives.

The role requires at least 3 years in brand management, strong analytical skills, and experience coordinating agencies. Fluency in Dutch or French with English is ideal; a proactive, entrepreneurial mindset is valued.

Qualifications

• Minimum 3 years of brand management experience in FMCG.
• Strong understanding of brand strategy, consumer insights and growth.
• Ability to translate market data into actionable recommendations.
• Experience coordinating multiple agencies and cross-functional teams.
• Proactive, entrepreneurial mindset with ownership.

Responsabilités

• Development and execution of annual brand plans, including positioning and activation strategies.
• Leadership of innovation projects from concept to launch based on consumer insights and growth opportunities.
• Management and coordination of creative, media and research agencies.
• Analysis of brand performance and market data, translating insights into actionable recommendations.
• Oversight of campaign development across digital and offline channels.
• Monitoring of competitive activity and opportunities to strengthen the brand.
• Management of the brand budget and allocation of resources.
• Close collaboration with Sales, Trade & Category Management, Digital, Supply Chain and Controlling.
• Identification of new ideas and opportunities to strengthen the brand.
• Coordination of internal and external stakeholders for timely execution.
• Contribution to the development and professionalization of the marketing team.

Connaissances

Brand management

Strategic thinking

Project leadership

Stakeholder management

Analytical skills

Formation

Bachelor’s or Master’s degree in marketing or business

Outils

Excel

PowerPoint

Description du poste

Our client is a well-established international company with a strong heritage in the food industry and a portfolio of well-established brands. With a strong focus on innovation, quality and consumer needs, the company has built a leading position across several food categories and continues to invest in the growth of its brands. To strengthen their Belgian marketing team, they are currently looking for an ambitious and passionate Brand Manager who will take ownership of one of their iconic food brands and play a key role in its further growth and development.

Poste

Mission

As a Brand Manager, you will be responsible for driving the growth and development of a well-established food brand within the Belgian market. You will work closely with the Marketing Manager and take ownership of the brand strategy, projects and activations. You will act as a true project leader, bringing together different internal and external stakeholders to translate consumer insights and market opportunities into impactful brand initiatives.

Responsibilities

• Development and execution of annual brand plans, including positioning, communication and activation strategies.
• Leadership of innovation projects from concept to launch, based on consumer insights, market trends and growth opportunities.
• Management and coordination of creative, media and research agencies.
• Analysis of brand performance and market data, translating insights into clear and actionable recommendations.
• Oversight of campaign development across both digital and offline channels.
• Monitoring of competitive activity and identification of opportunities to strengthen the brand and drive growth.
• Management of the brand budget and efficient allocation of resources.
• Close collaboration with Sales, Trade & Category Management, Digital, Supply Chain and Controlling to ensure excellent execution.
• Identification of new ideas and opportunities, with a proactive approach to strengthening the brand and challenging the status quo.
• Coordination of internal and external stakeholders, ensuring clear alignment and timely, accurate execution of projects.
• Active contribution to the development and professionalization of the marketing team.

Profil

Education

• Bachelor’s or Master’s degree, preferably in a commercial, marketing or business-related field.

Languages

• Native proficiency in Dutch or French.
• Good command of the second national language and English.

Knowledge & Experience

• Minimum 3 years of relevant experience in Brand Management, preferably within an FMCG environment.
• Strong understanding of brand management, consumer behaviour and the dynamics of the FMCG market.
• Strong analytical skills, with a good understanding of product P&L and the ability to translate market data into actionable recommendations.
• Knowledge of Nielsen and/or YouGov is a strong asset.
• Experience in developing and executing brand plans, campaigns and activations.
• Experience in managing creative, media and research agencies.
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
• A combination of analytical thinking and creativity, with the ability to communicate ideas clearly and convincingly.
• A proactive and entrepreneurial mindset, with a strong sense of ownership and responsibility.
• Excellent communication and stakeholder management skills, with the ability to bring different teams and partners together.
• Comfortable working both independently and collaboratively in a cross-functional environment.
• Genuine interest in food, consumer brands and understanding consumer needs.