Senior Digital Sales Expert

ING Belgium; Brussel; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

ING Belgium is seeking a Senior Digital Sales Expert to boost digital and mobile sales by driving paid and owned traffic to our web and app sales pages, while improving SEO and conversion.

You will analyze performance with Adobe Analytics, manage traffic campaigns, and shape the buyer journey from exploration to activation across digital products. Join a data-driven team focused on experimentation and content strategy to grow online sales.

Qualifications

• Experience in digital sales, traffic generation and conversion optimization.
• Proficiency with Web Analytics tools (e.g., Adobe Analytics).
• SEO and content optimization focus.
• Strategic thinking and project management.

Responsabilités

• Develop strategic plans to improve conversion and sales results in the short, mid, and long term.
• Lead and optimize buyer journey from traffic generation to digital conversion.
• Test and implement new traffic drivers and targeting techniques across paid and owned channels.
• Share best practices on traffic, SEO and conversion with other squads.

Description du poste

As a Senior Digital Sales Expert, your challenge is to increase digital & mobile sales by driving qualitative paid and owned traffic towards our sales commercial pages in web & app, experimenting, analysing, and changing those pages to optimize for search engines (mainly Google) and conversion for our top digital products. As a Digital Customer Journey Expert in our team, you will create a positive customer experience while growing our sales. By conducting research, contribute to the experiment backlog and leveraging on analytic tools, such as Adobe Analytics, you will increase conversion of qualitative traffic of our website that will ultimately lead to digital & mobile sales.

Strategic thinking and project management

• You think through and develop strategic plans to improve conversion and sales results short mid and long term.
• You challenge status quo and come up with new ideas, test, experiments, to continously improve the customer journey and experience.
• You manage and optimize the complete buyer journey from traffic generation to lower funnel digital conversion.
• You’re responsible for long term impact. You understand and think through the complete customer funnel from exploration to conversion + activation, after sales and engagement with your target audiences.

Traffic generation towards our sales pages

• You create and manage EtoE tactical sales marketing campaigns on paid and owned channels.
• You manage and optimize the paid & owned media plan (SEA & programmatic advertising, social media & content) in collaboration with the media team.
• You have an effective marketing spend management based on continuous optimisation and monitoring of performance and conversion.
• You create the best targets with DMP solution and retargeting audiences.
• You analyse the performance of all your action via Web Analytics (funnel analysis and dashboards, monitoring plan, tagging and attribution models) and you test them continuously in order to increase their efficiency.

Improvements of our digital content strategy with an eye for conversion & SEO ranking

• You contribute to the experimentation efforts and support the squads in that sense.
• You optimize web pages for SEO, conversion & top-notch customer experience.
• You follow up deliveries and make impact on short & long term by spotting new capabilities that could help our sales grow.

Identification of best practices that can be used in other teams

• You make sure best practices on traffic generation, SEO and conversion are shared between the squads of the area.
• You test out new traffic drivers, audiences, targeting techniques, creative formats, based on other teams learnings or to create new learnings.
• You increase the adoption of the conversion capabilities & toolings.
• You maintain stakeholders relationship for the changes you apply.

Monitoring of digital & mobile sales for our products and take data-driven actions

• You monitor the full funnel performance from click to sale.
• You monitor sales capabilities & share group best practices.
• You are responsible of the SEO ranking of your products.
• You set up experimentations, follow-up and share successful and failed cases.