Digital Marketing Expert

Materialise NV; Belgique; Sur place; EUR 42 000 - 66 000; Plein temps

Résumé du poste

Materialise NV is seeking a Digital Marketing Expert to own paid campaigns across Google Ads, LinkedIn, and Meta. You will translate BU objectives into high-impact, data-driven campaigns with a focus on lead generation, conversion, and ROI.

You will collaborate with Marketing Managers, Creative, Automation, and Data experts to optimize budgets, landing pages, and nurturing workflows while ensuring GDPR and data governance compliance.

Qualifications

• 3+ years in a digital marketing role, preferably B2B SaaS.
• Experience promoting paid digital campaigns across Google, LinkedIn and Meta.
• Familiarity with GA4 and conversion tracking.
• Strong analytical mindset and data-driven optimization.

Responsabilités

• Lead paid digital campaigns across Google Ads, LinkedIn Ads and Meta to generate leads and ROI.
• Define audience targeting, channel mix, and creative strategy with stakeholders.
• Set up and optimize landing pages for usability and conversion.
• Execute A/B tests to improve cost efficiency and lead quality.
• Collaborate with Creative, Automation, Data and Marketing teams to align campaigns.

Connaissances

Google Ads

LinkedIn Ads

Meta Ads

GA4

CRO

A/B testing

HTML/CSS basics

B2B SaaS

Data-driven

English

Outils

Mouseflow

Tag Manager

Description du poste

In Materialise’s Staff department, we believe that meaningful impact starts with people and their expertise. If you’re passionate about shaping a strong, effective, and forward-looking organization, you’ll love being a part of this team. Through the knowledge and dedication of these teams, we’re creating value every day and building the foundation for long-term success.

We are looking for a Digital Marketing Expert who owns their craft end to end. You will translate Business Unit objectives into high-impact paid digital campaigns across platforms such as Google Ads, LinkedIn, and Meta, working closely with Marketing Managers, Creative, Automation, and Data experts. Your focus will be on maximizing the impact of digital advertising budgets, improving conversion performance, and continuously optimizing campaigns based on data, insights, and business outcomes. If you are driven by data, energized by optimization, and hungry to build digital marketing that genuinely moves the needle, this role is for you.

What you will do

• Digital campaign strategy and lead generation
• Translate Business Unit and campaign objectives into targeted paid digital strategies focused on lead generation, conversion, and ROI.
• Define audience targeting, channel mix, and campaign approach in collaboration with Marketing Managers and other stakeholders.
• Advise on the most effective use of paid digital budgets across campaigns, platforms, and audiences, including retargeting strategies.
• Design and own campaign-specific landing pages, optimizing them for usability, content relevance, and conversion.

Campaign execution and optimization

• Set up, manage, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta, display networks, and other relevant channels.
• Monitor campaign performance in real time and adjust targeting, bidding, budgets, creatives, and messaging based on live data.
• Run structured A/B tests across audiences, messaging, creatives, and landing pages to improve cost efficiency and lead quality.
• Coordinate with Creative, Data, and Marketing Automation Experts to align visuals, tracking, and nurturing workflows.
• Own spend pacing and budget allocation, proactively adjusting to maximize impact and avoid underutilization.
• Ensure all campaigns meet brand, GDPR, and data tracking governance standards.

Conversion and landing page performance

• Coordinate the creation and ongoing optimization of campaign landing pages, ensuring they are relevant, measurable, and conversion-focused.
• Collaborate with the Head of Digital and relevant experts to ensure key pages follow best practices for SEO, AI visibility, user experience, and conversion.
• Work with Marketing Managers and the Marketing Automation Expert to align campaign flows with nurture strategies and support lead progression through the funnel.

Measurement, reporting, and insights

• Track and analyze campaign performance across key metrics.
• Collaborate with the Data Expert to define KPIs, dashboards, and reporting standards for all paid channels.
• Evaluate lead quality in close collaboration with our Marketing sales Enablement expert to continuously sharpen targeting and qualification.
• Lead monthly campaign review meetings, translating data into clear insights and concrete recommendations.
• Document learnings and contribute to the Digital Playbook and best practice templates.

Collaboration and continuous improvement

• Act as a proactive digital advisor to Software Business Unit marketing team.
• Work closely with content, creative, web, automation, analytics, and marketing stakeholders to ensure full-funnel alignment.
• Collaborate with other Digital Marketing Experts across Business Units to share learnings, exchange best practices, and ensure consistency.
• Stay informed about paid media trends, platform changes, AI-driven optimization opportunities, and emerging practices, and assess their potential value for Materialise.

Your profile

• 3+ years in a similar digital marketing role, ideally in B2B.
• Experience with promoting B2B Saas software is an asset.
• Hands-on experience with paid platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Familiarity with web analytics tools such as GA4 and Mouseflow; experience with conversion tracking and tag management is a plus.
• A strong analytical, data-driven mindset with the ability to translate campaign data into clear recommendations.
• Experience with landing pages, conversion rate optimization (CRO), A/B testing, campaign tracking, and email design.
• Basic knowledge of HTML/CSS is a plus.
• An understanding of how SEO, AI visibility, marketing automation, and nurture flows fit into the broader digital journey.
• Excellent written and verbal communication skills in English.
• Proactive and ownership-minded: structured, comfortable working to deadlines, and motivated to continuously improve.
• A positive, collaborative attitude.

What’s waiting for you

Work that matters The technology we build at Materialise pushes the boundaries. You’ll find pride in building something that matters, whether you designed it, printed it, or shipped it. No matter your role, we unlock new possibilities to build a better and healthier world every day. At Materialise, we expect you to think about the customer, not just the task. You push for better solutions and care about the difference your work makes.

A people-centered space When you join Materialise, you join a group of colleagues invested in you, not just your work. From your own team to a department across the world, you’ll find a sense of belonging with people who help without being asked, challenge you, and have your back. At the same time, we expect you to invest in the people around you — not just your own work — to make the group stronger than the sum of its parts.

An environment of trust As a company of innovators, we know how crucial autonomy is in your work. When we hire you, we trust in your expertise, giving you space to organize your tasks, work flexibly, and make your own calls. At Materialise, we expect you to deliver on that trust and keep your commitments.

A career ready to build When you see opportunities for your career to grow at Materialise, we encourage you to go for them. People shape a fulfilling career at their own pace here. At Materialise, we expect you to take initiative in your own development. Don’t wait for someone else to plan your career. Step into the space and make it count.

Make a difference in our Staff department. At Materialise, we’re all working towards making the world a better and healthier place every day. And you can be a part of it all! Explore our opportunities to become a part of our team.