SEA Expert

Publicis Groupe; Brussel Hoofdstad; Sur place; EUR 38 000 - 62 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Benefits programme

Résumé du poste

Publicis Groupe in Brussels is seeking a Paid Search Expert to manage and optimise campaigns across Google Ads, Bing Ads, and SA360, collaborating with the SEA & SEO Director and client teams.

You will drive data‑driven insights, optimize budgets and ad copy, and align activities with client objectives while staying current with industry trends and best practices.

Qualifications

• 2–3 years in a paid search role, preferably in an agency.
• Proficient in Google Ads, Bing Ads and Search Ads 360.
• Advanced Excel and data analysis tools; Looker Studio a plus.
• Strong SEM and PPC campaign management knowledge.
• Analytical mindset to interpret data and drive insights.
• Strong project management to handle multiple campaigns.
• Fluent in French or Dutch, and English; tri-lingual is a plus.

Responsabilités

• Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
• Analyse and report on campaign performance, identifying trends and optimisation opportunities.
• Manage budgets, bid strategies, and targeting to maximise ROI.
• Continuously optimise ad copy, keywords, and landing pages.
• Collaborate with SEO, display, and social teams to ensure integrated marketing strategies.
• Stay up-to-date with industry trends and best practices.
• Present campaign results and insights to clients regularly.
• Ensure paid search strategies align with clients' broader marketing and business goals.

Connaissances

Analytical mindset

Project management

Multilingual (FR/Dutch & EN)

Data analysis

Strategic thinking

Outils

Google Ads

Bing Ads

Search Ads 360

Excel

Looker Studio

Description du poste

Overview

As a Paid Search Expert, you play a vital role in managing and optimising paid search campaigns across various search engines. You work closely with the SEA & SEO Director, client teams, and cross-departmental experts to ensure high performance in line with client objectives.

You will be responsible for creating, executing, and optimising paid search strategies to meet KPIs and exceed client expectations. Your focus is to maximise results through data-driven insights and technical expertise.

Responsibilities

This is our bucket list, but we will not be disappointed if we cannot tick all the boxes in the end. All our experts have different backgrounds, which help them shape their day-to-day, that will not be any different in your case.

• Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
• Analyse and report on campaign performance, identifying trends, and opportunities for optimisation.
• Manage budgets, bid strategies, and targeting settings to achieve the best possible ROI.
• Continuously optimise ad copy, keywords, and landing pages to improve campaign effectiveness.
• Be able to collaborate with other digital teams (SEO, display, social) to ensure integrated marketing strategies.
• Stay up-to-date with industry trends, search engine feature updates, and best practices.
• Present campaign performance results and insights to clients regularly.
• Ensure paid search strategies align with clients' broader marketing and business goals.

Qualifications

WHO ARE YOU?

• You are curious, honest, brave, generous and take ownership. You are ready to help us realise the impossible, while having some fun in the process.
• 2-3 years of experience in a paid search role, preferably within an agency.
• Proficient in Google Ads, Bing Ads, and Search Ads 360.
• Advanced knowledge of Excel and other data analysis tools. Looker studio is a plus.
• Strong understanding of SEM and PPC campaign management techniques.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Fluent in French or Dutch, and English. Ideally trilingual or eager to learn.

Additional Information

• A key position in a resourceful and people-obsessed organisation.
• Ambitious clients in the middle of their business transformation.
• A competitive salary and benefits programme.
• An inclusive organisation that recruits, employs, trains, compensates, and promotes regardless of colour, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age.
• A great place to work in the Manhattan Centre, a modern building located right in the heart of Brussels and easily accessible by all means of transport. Our offices are set in an inspiring, future-proof environment, certified as one of the world’s top 5% green buildings, reflecting our strong commitment to sustainability and well-being at work.