Senior Digital Analytics & Conversion Specialist

Candriam; Brussel; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Candriam is seeking a Digital Analytics & Conversion Specialist F/M to be the central expert for digital performance measurement, analytics and conversion optimization. Based in Brussels, you will shape Candriam's analytics ecosystem and translate data into actionable insights for customer journeys, campaigns, and CRM activities.

You will collaborate with Marketing, Digital and IT teams to deliver reliable reporting, develop Power BI dashboards and identify optimization opportunities to maximize

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Data Analytics or related field.
• 5+ years of digital analytics, performance marketing or conversion optimization.
• Piwik PRO expertise and Power BI proficiency.
• Experience in financial services or regulated industries is an asset.
• Strong analytical mindset and stakeholder management and communication skills.

Responsabilités

• Define and maintain digital measurement frameworks and KPIs.
• Manage and optimize Piwik PRO tracking implementation.
• Develop and maintain Power BI dashboards and reporting solutions.
• Monitor website, campaign, CRM and social media performance.
• Analyze customer journeys and identify conversion opportunities.
• Support UX and CRO initiatives through data-driven recommendations.
• Produce regular performance reports for management and stakeholders.
• Ensure data quality, governance and reporting consistency.
• Collaborate with CRM, Web, Campaign and IT teams to improve digital performance.
• Support experimentation and testing initiatives.

Connaissances

Analytical mindset

Stakeholder management

Data storytelling

Conversion optimization

Web analytics

Formation

Master's Degree II / Bac+5

Outils

Piwik PRO

Power BI

SQL

Description du poste

Candriam is seeking a Digital Analytics & Conversion Specialist F/M to be the central expert for digital performance measurement, analytics and conversion optimization. Based in Brussels, you will shape Candriam's analytics ecosystem and translate data into actionable insights for customer journeys, campaigns, and CRM activities.

You will collaborate with Marketing, Digital and IT teams to deliver reliable reporting, develop Power BI dashboards and identify optimization opportunities to maximize