Senior Digital Campaign Manager

Vlerick Business School; Brussel; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Hospitalization insurance

Group insurance

Company car

Mobility budget

30+ holidays

Résumé du poste

Vlerick Business School is seeking a Senior Digital Campaign Manager to lead the development of our digital campaign strategy across markets and channels. You will translate strategy into concrete campaigns, manage KPIs and budgets, and guide a small subteam of two Digital Campaign Managers to deliver impact.

Based at our Central Marketing team, you will optimise campaigns, measure ROI and collaborate with stakeholders to ensure consistency of messaging and rapid experimentation across Ghent and

Qualifications

• 10+ years of experience defining a digital campaign strategy and translating it into actionable plans.
• Hands-on experience in developing, setting up and monitoring campaigns across multiple digital channels.
• Proven ability to coordinate and coach a small team of 2 Digital Campaign Managers.

Responsabilités

• Develop the digital campaign strategy, media planning and budget across markets.
• Coordinate setup and continuous optimisation of campaigns across channels with two DCMs.
• Manage the digital campaign budget and monitor spend and ROI.
• Define KPIs, lead performance reviews and drive optimisation with stakeholders.
• Collaborate with central marketing to optimise messaging, content and landing pages.
• Lead cross-functional projects and ensure alignment across international and local campaigns.
• Support data quality, automated reporting and ROI improvement.

Connaissances

Digital campaign strategy

Budget management

Data-driven decisions

Team coaching

English proficiency

Description du poste

Are you passionate about digital marketing and driving measurable results across markets and channels? Do you enjoy developing and translating strategy into concrete campaigns, managing KPIs, budgets and continuous optimisation? Are you interested in coordinating and guiding a small subteam of digital campaign managers?

Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world! We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap – and become the entrepreneurial leader our world needs.

As part of our close-knit team, you’ll bring our strategy and purpose to life. Are you excited to join our Central Marketing team as a Senior Digital Campaign Manager? Here’s what you need to know!

We have created a centralized marketing team to bring together the expertise of our marketing professionals and deliver impact across the entire organization. By combining forces, we build strategic added value, streamline processes, improve collaboration, and stay agile in a fast-changing market.

Your mission

• Develop the digital campaign strategy, media planning and budget across markets, target audiences in close collaboration with the Head of Marketing and the business units, linked to the overall marketing strategy.
• Coordinate the development, set-up and continuous optimisation of a wide variety of brand, portfolio, product and event campaigns across multiple channels together with 2 Digital Campaign Managers.
• Manage the digital campaign budget and closely monitor spend and performance. Report on the actual situation and continuously adapt to improve ROI.
• Define KPIs, lead performance reviews and drive continuous optimisation with the digital campaign team and business stakeholders.
• Develop and structure the collaboration with other central marketing team members to optimise campaign creatives and messaging, content & landing pages and automated nurturing flows.
• Manage external partners to ensure strong alignment between international and local campaigns.
• Take a leading role in the broader campaign data and reporting project with the aim of improving marketing data quality, automated reporting and campaign ROI.
• Support future-oriented digital and performance marketing thinking and collaboration across the organisation.
• Select and manage digital tools and suppliers in line with quality and budget requirements.
• Stay updated on the latest trends in online marketing and marketing automation, benchmarking our approach against industry standards.
• Report directly to the Head of Marketing.

You

• Have at least 10 years of experience in defining a digital campaign strategy and translating it into a concrete plan and budget. Additionally, you have the necessary hands‑on experience in developing, setting up and continuously monitoring and optimizing campaigns across a wide range of digital channels.
• Have experience with functionally coordinating and coaching a small team of 2 Digital Campaign Managers. Have strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Are driven and goal-oriented and have strong planning and execution skills. Show willingness to act and ensure strategies are high‑level, actionable and grounded.
• Have good communication and interpersonal skills, and the ability to interact and collaborate effectively with various stakeholders, ensuring alignment towards common goals and cohesive efforts.
• Are capable of leading and structuring cross‑functional strategic projects, whether within the team or across various departments.
• Are able to work under pressure, proactively plan and prioritize workload, based on critical thinking and decision making.
• Have excellent written and verbal knowledge of English.
• Are flexible to work on our 2 campuses in Ghent and Brussels in combination with your home office.

#ProudtobeVlerick

• Autonomy and responsibility in an engaging work environment.
• A dynamic, open, and international company culture.
• Opportunities for professional and personal growth.
• A team of enthusiastic, driven colleagues, passionate about learning.
• Flexibility: 30+ holiday days, working from home, a flexible benefits system, etc.
• Meal vouchers, a hospitalization insurance, a group insurance, a company car and a mobility budget.
• Having a real impact and inspire people to live, learn and leap!

At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.

Take the leap!