Senior Digital Campaign Strategist & Team Leader

Vlerick Business School; Brussel; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Hospitalization insurance

Group insurance

Company car

Mobility budget

30+ holidays

Résumé du poste

Vlerick Business School is seeking a Senior Digital Campaign Manager to lead the development of our digital campaign strategy across markets and channels. You will translate strategy into concrete campaigns, manage KPIs and budgets, and guide a small subteam of two Digital Campaign Managers to deliver impact.

Based at our Central Marketing team, you will optimise campaigns, measure ROI and collaborate with stakeholders to ensure consistency of messaging and rapid experimentation across Ghent and

Qualifications

• 10+ years of experience defining a digital campaign strategy and translating it into actionable plans.
• Hands-on experience in developing, setting up and monitoring campaigns across multiple digital channels.
• Proven ability to coordinate and coach a small team of 2 Digital Campaign Managers.

Responsabilités

• Develop the digital campaign strategy, media planning and budget across markets.
• Coordinate setup and continuous optimisation of campaigns across channels with two DCMs.
• Manage the digital campaign budget and monitor spend and ROI.
• Define KPIs, lead performance reviews and drive optimisation with stakeholders.
• Collaborate with central marketing to optimise messaging, content and landing pages.
• Lead cross-functional projects and ensure alignment across international and local campaigns.
• Support data quality, automated reporting and ROI improvement.

Connaissances

Digital campaign strategy

Budget management

Data-driven decisions

Team coaching

English proficiency

Description du poste

Vlerick Business School is seeking a Senior Digital Campaign Manager to lead the development of our digital campaign strategy across markets and channels. You will translate strategy into concrete campaigns, manage KPIs and budgets, and guide a small subteam of two Digital Campaign Managers to deliver impact.

Based at our Central Marketing team, you will optimise campaigns, measure ROI and collaborate with stakeholders to ensure consistency of messaging and rapid experimentation across Ghent and