Senior Demand Generation Lead

Silverfin; Gent; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Silverfin in Gent, Belgium is seeking a Senior Manager of Demand Generation to shape our strategy and lead a high-performing team through rapid growth.

You will own end-to-end demand gen, drive ABM at scale, manage European media buying, optimize budgets for data-driven ROI, and align digital campaigns with broader business goals across marketing, product and sales.

Qualifications

• 7+ years of demand generation experience.
• Experience with paid media and marketing automation.
• Solid understanding of Account-Based Marketing (ABM).
• Proven leadership and team-building capabilities.

Responsabilités

• Own end-to-end demand generation strategy and execution.
• Lead a team of campaign executives, performance marketers, and ops specialists.
• Oversee European media buying and agency relationships.
• Optimize budget for data-driven ROI and align campaigns with business goals.

Connaissances

Demand generation

ABM

Paid media

Marketing automation

Team leadership

Cross-functional collaboration

Outils

HubSpot

ABM platforms

Marketing automation tools

Description du poste

Write the next chapter of Silverfin’s growth story

At Silverfin, our revenue engine is running, but as we scale, we are ready for our next phase. We are looking for a Senior Manager of Demand Generation who doesn't just want to run campaigns, but wants to shape our strategy and lead a high-performing team to new heights.

The impact you will make

You and your team will own the end-to-end strategy for all demand generation, aligning our digital efforts with our broader business goals. This means driving targeted ABM at scale, overseeing European media buying, managing agency relationships, and optimizing our budget for data-driven ROI. Whether you are refining HubSpot workflows or designing multi-channel campaigns, your decisions will directly influence our customer acquisition and retention.

The leadership opportunity

Reporting directly to our VP of Revenue, you will be the guiding force for a brilliant, growing team of campaign executives, performance marketers, operations specialists, and digital marketing professionals.

Leadership here means more than managing output. It means mentoring your people, developing their skills, and fostering a collaborative culture. You will also serve as a cross‑functional leader, connecting the dots between field marketing, content, product, and sales.

"You are accountable for your team's output, and you shine if they thrive."

Who we are looking for

You bring 7+ years of well‑rounded demand generation experience, ideally blending both digital agency and in‑house roles with an international scope. Alongside your mastery of paid media and marketing automation, you have a solid foundational understanding of Account-Based Marketing (ABM).

Above all, you are deeply motivated by team leadership and cross‑functional collaboration, with the emotional intelligence to guide your team through rapid growth.

Come deliver results, embrace change, and do the best work of your career.

Ready for the details? Click 'Apply' to read the full job description and submit your application to join our journey!