Marketing Lead

Dalton; Gent; Sur place; EUR 50 000 - 80 000; Plein temps

Avantages offerts par ce poste

Significant equity

Adventure

Yearly team trips minimum

Meritocracy

Résumé du poste

Dalton is seeking a Marketing Hacker to build our acquisition and activation strategy from scratch for our AI-powered self-improving websites. You will own the entire growth engine, including PLG onboarding, activation, and expansion, with direct impact on six-figure ARR.

You'll run experiments across messaging, pricing, flows and channels, own analytics setup with GA4 and Mixpanel, and partner with product to embed growth into our roadmap.

Qualifications

• 2+ years scaling B2B SaaS through product‑led growth.
• Experience with analytics tools (GA4, Mixpanel).
• Bonus: CRO or early‑stage startup experience.
• Hands-on growth function ownership.

Responsabilités

• Build and scale our PLG motion: onboarding that converts, activation that sticks, expansion that compounds.
• Own acquisition channels end‑to‑end: paid, organic, partnerships, whatever works.
• Run experiments constantly: messaging, pricing, flows, channels.
• Work directly with product to make growth part of what we build.
• Set up the analytics infrastructure.

Connaissances

Product-led growth

B2B SaaS scaling

Analytics

Experimentation

Growth strategy

Outils

GA4

Mixpanel

Description du poste

We're looking for a Marketing Hacker that helps us to build our acquisition and activation strategy from scratch.

We're building AI that makes websites self-improving through continuous experimentation. We've grown to six-figure ARR with almost no outbound or paid ads, and recently raised €1M from experienced angels. Now we need someone who's actually done this before to build our growth engine properly.

We're building AI that makes websites self-improving through continuous experimentation. We've grown to six-figure ARR with almost no outbound or paid ads, and recently raised €1M from experienced angels.

Now we need someone who's actually done this before to build our growth engine properly.

What you'll do

You’ll be building our acquisition and activation strategy from scratch. We have a basic PLG flow that’s working, but it needs someone to optimize it, scale it, and turn it into a real growth system.

This is a hands‑on role where you’ll own the entire growth function:

• Build and scale our PLG motion: onboarding that converts, activation that sticks, expansion that compounds
• Own acquisition channels end‑to‑end: paid, organic, partnerships, whatever works
• Run experiments constantly: messaging, pricing, flows, channels
• Work directly with product to make growth part of what we build
• Set up the analytics infrastructure

Who we’re looking for

• 2+ years scaling B2B SaaS through product‑led growth
• Comfortable with tools like GA4, Mixpanel, and whatever else gets the job done
• Bonus: experience with technical products, CRO background, or early‑stage startup

What we offer

• Significant equity (early enough to matter)
• Adventure
• Yearly team trips minimum
• Meritocracy

Join hundreds of high‑growth teams who’ve discovered what happens when optimization never stops.