Sales Representative Retail Brussels

Generations Recruitment; Brussel Hoofdstad; On-site; EUR 42,000 - 60,000; Full time

Job summary

Generations Recruitment is partnering with a French company specializing in hot lunch stations in supermarkets to recruit a field sales professional in the Brussels area. You will build and manage an established customer portfolio while pursuing new business opportunities across retail chains.

In this role you will train store personnel on product setups, maximize product placement, and adapt to a growing network.

Qualifications

• Minimum 2 years of relevant field sales experience.
• Fluent in French; English in meetings; Dutch is a plus.
• Autonomous, organized and accountable with flexible approach in a growing company.

Responsibilities

• Optimize sales growth in Brussels supermarkets & petrol stations.
• Develop direct relationships with retail outlets in the Brussels region.
• Secure new store placements across various retail chains.
• Train store personnel about products and corner setups.
• Maximize product placement and introduce new products with optimal shelf layouts.

Skills

Field sales experience

Food lover

Autonomous

Organized

Accountable

Fluent in French

English communication

Job description

• Join a human-sized, dynamic and innovative company committed to quality and excellence, with strong values.
• Enjoy genuine autonomy to organize your customer visits and develop your sector, with support from the Benelux Regional Manager and a collaborative team.
• Develop an established customer portfolio while exploring new business opportunities in the Brussels region.
• Benefit from practical product training and field coaching to build your expertise and support your success.

About the role & company

Our client is a French company specializing in hot lunch stations in supermarkets, with 120 dedicated employees and a focus on genuine craftsmanship. Over two-thirds of the workforce is involved in in-house production, ensuring the highest quality by handling all processes from scratch – from making pizza dough to fresh vegetables and local meats. All products are 100% natural without additives, delivered with complete packaging solutions.

The challenge:

• Optimize sales growth in "proxy" supermarkets & petrol stations within Brussels.
• Develop direct business relationships with retail outlets in the region.
• Secure new store placements across various retail chains.
• Train and educate store personnel about our client products and corner setups.
• Maximize product placement and introduce new products, ensuring optimal corner setups.

About the ideal candidate

• You bring minimum 2 years relevant field sales experience, ideally in food or FMCG, with a strong understanding of Brussels convenience retail and an established local network
• You are a food lover
• You enjoy a mix of hunting and farming (50/50)
• You are autonomous, organized and accountable, while remaining flexible as priorities evolve in a growing company.
• You are fluent in French and comfortable participating in meetings and working with colleagues in English. Dutch is an advantage.