Sales Developer Home | Beverage Industry

Generations Recruitment; Wallonië; On-site; EUR 42,000 - 62,000; Full time

Job summary

Generations Recruitment is seeking a Sales Developer Home for the Ardennes and Southern Wallonia to own a territory and contribute to sales targets by developing relationships, negotiating opportunities and ensuring excellent in-store execution.

You will manage hypermarkets, supermarkets and convenience stores, visiting about 6–7 customers per day across the Luxembourg province, using CRM, SAP, Power BI and Excel to analyse data and drive actions.

Qualifications

• Commercial mindset with sales/retail/FMCG exposure.
• Autonomous, entrepreneurial and able to own a territory.
• Comfortable working with data and digital tools to drive actions.
• Excellent French; Dutch knowledge is an asset.
• Ideally based in or around Southern Wallonia (Dinant, Marche-en-Famenne, Ciney).

Responsibilities

• Own and develop assigned territory to meet market opportunities and customer needs.
• Visit ~6–7 customers per day across the Ardennes and Southern Wallonia; regular Luxembourg province visits.
• Build long-term, trust-based customer relationships and negotiate commercial opportunities.
• Collaborate with external merchandising to ensure consistent execution across stores.
• Translate commercial objectives into actions using data and tools to monitor performance.

Skills

Sales

Retail

FMCG

Relationship-building

Negotiation

Data-driven

Tools

CRM

SAP

Power BI

Excel

Office 365

Job description

• Take ownership of your territory and have a direct impact on sales, visibility and market share across the Ardennes and Southern Wallonia.
• Join a well-established beverage company with strong family values, where long-term customer partnerships are at the heart of the commercial approach.
• Enjoy a high level of autonomy and variety, combining field sales, customer relationship management, negotiation, data analysis, and commercial execution.
• Work within an experienced and collaborative field sales team, with opportunities to exchange best practices, share market insights and develop your commercial expertise.
• Benefit from a hands-on role with real commercial impact, working directly with hypermarkets, supermarkets and convenience stores.

About the job

Our client is a well-established beverage company with strong family values and a focus on building lasting partnerships with its customers.

As Sales Developer Home for the Ardennes and Southern Wallonia, you will take ownership of your sales territory and contribute directly to the company's sales objectives and market share by developing customer relationships, negotiating commercial opportunities, and ensuring excellent execution in stores.

You will manage a portfolio of hypermarkets, supermarkets, and convenience stores, combining strong customer relationships with a proactive approach to developing your territory.

• Manage and develop your assigned territory, adapting your approach to local market opportunities and customer needs.
• Visit approximately 6–7 customers per day, with regular visits to the Luxembourg province, to ensure strong market coverage and follow-up.
• Build long-term relationships with customers, while confidently negotiating commercial opportunities and defending the company's interests.
• Work closely with the external merchandising team to ensure consistent execution and follow-up across your stores.

Sales Strategy & Execution

You will translate commercial objectives into concrete actions in the field, with a strong focus on visibility, availability, and sales performance.

• Ensure continuous product presence in the right locations, with optimal shelf visibility, distribution, and number of facings.
• Apply the Perfect Store fundamentals, including distribution, shelf share, secondary placement, chilled availability and shelving.
• Negotiate and organise additional visibility, promotions, and commercial actions to increase turnover and market share.
• Support product launches and new commercial initiatives, while following up on customer feedback and adapting actions where needed.

You will combine your commercial instinct with data and digital tools to prepare your customer visits, identify opportunities and monitor performance.

• Analyse sales and customer data to prepare targeted visits and relevant commercial arguments.
• Use CRM, SAP, Power BI, Excel and Office 365 to manage your territory, ensure data quality and monitor performance.
• Track progress against quarterly and annual objectives and identify opportunities for improvement.
• Collaborate with the District Manager, Sales Team, and Shopper Marketing to share customer insights, best practices, and feedback from the field.

About the ideal candidate

• You have a commercial mindset and experience in sales, retail, FMCG or another customer-facing environment; previous FMCG experience is an advantage but not essential.
• You are assertive and convincing, while genuinely enjoying building long-term, trust-based relationships with customers.
• You are autonomous, independent and entrepreneurial, comfortable taking ownership of your territory and organising your own agenda.
• You are comfortable working with data and digital tools, and able to turn sales information into concrete commercial actions and arguments.
• You are highly organised and able to prioritise effectively across a large territory and a high number of customer visits.
• You are energetic, hands-on and adaptable, with a strong drive to take action, solve problems and achieve results.
• You are naturally enthusiastic and people-oriented, bringing positive energy to customer relationships and teamwork.
• You have excellent French skills; a basic knowledge of Dutch is an asset. You ideally live in or around Southern Wallonia (e.g. Dinant, Marche-en-Famenne or Ciney).