Senior Field Manager

Danone; Brussel Hoofdstad; Hybrid; EUR 105,000 - 150,000; Full time

Job summary

Danone Belux is seeking a Senior Field Sales Manager (Head of Field) to lead our field organisation across Belux. You will drive sales performance, ensure flawless in-store execution, and build a high-performing field team that delivers strong results with retail partners.

You will translate strategy into action, develop the team, and continuously improve ways of working, blending data analytics with hands-on leadership in a hybrid work environment.

Qualifications

• Master’s degree or equivalent professional experience in a related field.
• Extensive field sales experience in retail/FMCG.
• Proven leadership, coaching and people-development ability.
• Demonstrated ability to drive sales growth and in-store execution.
• Strong analytical and communication skills; fluent in Dutch, French, and English.

Responsibilities

• Define and execute a clear Field Sales Strategy for Belux.
• Lead, coach and develop a high-performing Field Sales Team.
• Build a culture of performance with clear objectives and feedback.
• Drive in-store distribution, availability, visibility and promotional execution.
• Translate customer plans into field actions with KAMs and cross-functional teams.
• Use data to monitor performance and identify improvement actions.
• Bring market insights to shape commercial decisions and ways of working.

Skills

Field sales experience

Leadership

Analytical skills

Communication skills

Multilingual - Dutch French English

Education

Master’s degree in Business Administration or Marketing

Job description

About The Job

We are seeking a talented Senior Field Sales Manager (Head of Field) to lead our field organisation in Belux. You will be responsible for driving sales performance, ensuring execution excellence in-store, and building a high-performing field team that delivers strong business impact across our retail partners.

You will play a key role in translating commercial strategy into flawless execution, while developing the capabilities of the team and continuously improving ways of working.

Your responsibilities:

• Define and execute a clear Field Sales Strategy that delivers sustainable growth, increases market share, and supports business objectives.
• Lead, coach, and develop a high-performing Field Sales Team, creating an environment where people can grow, succeed, and perform at their best.
• Build a strong performance culture through clear objectives, regular follow-up, and continuous feedback.
• Drive in-store execution excellence, ensuring the highest standards in distribution, availability, visibility, and promotional execution.
• Translate customer plans into impactful field actions, working closely with Key Account Managers and cross-functional teams to maximise results.
• Use data and insights to monitor performance, identify opportunities, and implement actions that improve field effectiveness and business outcomes.
• Act as the voice of the field, bringing market insights, shopper feedback, and recommendations to help shape commercial decisions and continuously improve ways of working.

Ensure efficient resource allocation, including team planning, tools, and materials, to maximise field productivity.

About You

To be successful in this role, you bring:

• A Master’s degree in Business Administration, Marketing, or a related field, or equivalent professional experience.
• Experience in Field Sales and a strong understanding of the retail and FMCG environment.
• Experience leading, coaching, and developing teams, with a passion for helping people grow and perform at their best.
• A proven ability to drive sales growth and deliver strong in-store execution through clear priorities and effective follow-up.
• Strong analytical and communication skills, enabling you to turn data into action and influence stakeholders across different functions.
• Fluency in Dutch, French, and English, both written and spoken.

About Us

It is an exciting time to join Danone as a Name Position. In our vibrant and international working environment you will be supported to learn new skills and to grow an impactful career aligned with your personal aspirations.

At Danone Belux, we offer a hybrid working environment which enables each team to meet our people's desire for flexibility.

Do you want to know more about the daily life of our Danoners? Check out our Linkedin page and our @danonecareersbenelux Instagram account.

Good luck, we can’t wait to meet you!

#LI-BE #LI-HYBRID