Retail Activation Lead: Shopper & In-Store Growth

Pierre Fabre Pharmaceuticals, Inc.; Brussel Hoofdstad; Hybrid; EUR 75,000 - 95,000; Full time

Job summary

Pierre Fabre Laboratories in Brussels is seeking a Shopper/Retail Activation Manager to maximize retail activation across pharmacy, parapharmacy and e-retail where applicable. You will define activation plans, lead in-store excellence programs, manage POSM and visibility, and measure ROI to drive continuous improvement.

This role bridges Marketing strategy and Sales execution through cross-functional coordination. Fluent in French and English; Dutch is a plus.

Qualifications

• First relevant experience in Marketing, Trade Marketing, Shopper Marketing or Retail Activation.
• Strong project management and stakeholder/supplier management abilities.
• ROI-focused mindset with emphasis on measurable business impact.
• Languages: French & English fluent; Dutch is a plus.

Responsibilities

• Define activation strategy and annual calendar aligned with commercial objectives.
• Lead in-store excellence programs (Perfect Store/RISE) and ensure deployment.
• Define POSM strategy and manage production, vendors, and timing.
• Define activation KPIs and measure ROI with BI/NRM, driving improvements.
• Coordinate with Marketing and Sales across functions and digital shelf inputs.

Skills

Project management

Stakeholder management

Supplier management

ROI mindset

MS Office

Analytics

BI

Job description

Pierre Fabre Laboratories in Brussels is seeking a Shopper/Retail Activation Manager to maximize retail activation across pharmacy, parapharmacy and e-retail where applicable. You will define activation plans, lead in-store excellence programs, manage POSM and visibility, and measure ROI to drive continuous improvement.

This role bridges Marketing strategy and Sales execution through cross-functional coordination. Fluent in French and English; Dutch is a plus.