Product Builder

Shopfully; Brussel Hoofdstad; Hybrid; EUR 100,000 - 120,000; Full time

Job summary

ShopFully is a fast-growing multinational platform connecting shoppers with deals across Europe. We are seeking a Growth Lead for Marketplace MAU growth to own acquisition, activation, retention and reactivation across consumer apps.

You will lead a pod of engineers and designers, collaborate with Growth, Data and Design, and scale features across markets from Milan to Toronto and Madrid. This role requires fluency in English, multi‑market experience, and a bias for action in a distributed,

Qualifications

• Proven track record in app growth: MAU, activation and retention metrics.
• Full‑funnel ownership including paid acquisition budgets.
• Led engineers and designers directly (pod lead) and delivery accountability.
• Multi‑market experience shipping the same product in different countries.
• Data fluency: SQL, cohort and funnel analysis, experimentation platforms.
• Marketplace or ad‑monetized consumer product experience.
• Fluent English in a global, distributed environment.

Responsibilities

• Own the full growth funnel for marketplaces: paid and organic acquisition, activation, retention and reactivation.
• Lead a Product Builder pod (engineering + design) with end‑to‑end accountability.
• Scale what works across markets; ensure cross‑market wins across codebases.
• Manage other acquisition channels beyond paid: email, push, ASO, partnerships.
• Connect growth to monetization with Retail Media and data teams.
• Run experimentation as a system: cohort analysis, holdouts, incrementality.

Skills

App growth

Full‑funnel ownership

Builder leadership

Multi-market experience

Data fluency

Ad monetization experience

Fluent English

Tools

SQL

Amplitude

Mixpanel

AppsFlyer

Adjust

Job description

We are the platform turning browsing into shopping. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in‑store purchases.

Ready to spark your growth with us?

WHO WE LOOK FOR

You will own Marketplace MAU Growth team end to end: acquisition, activation, retention and reactivation across all our consumer apps, in every market. Not a roadmap owner who hands over to Engineering, a Product Builder who leads a pod of engineers and designers and is accountable for the outcome.

The outcome is not just MAU. It is a growing, engaged shopper base that generates the first‑party data and high‑intent inventory powering our Retail Media platform. You will be the person who understands why a shopper opens the app on a Thursday, and how to make that happen in Milan, Toronto and Madrid at the same time.

WHAT YOU WILL DO

• Own the full growth funnel for our marketplaces: paid and organic acquisition, activation, retention and reactivation. You set the targets, you own the CAC/LTV equation, you decide where the next euro goes.
• Lead a Product Builder pod (engineering + design) with end‑to‑end accountability: discovery, delivery, measurement. You ship, not just prioritize, also by collaborating closely with Growth, Data and Design teams to unify performance marketing efforts with product‑led retention strategies.
• Scale what works across markets. We run several apps on converging codebases; your job is to make a feature that wins in Italy win in Canada and Germany too, and to know when it won’t.
• Manage other acquisition channels beyond paid: messaging channels (email, push), ASO, partnerships with adjacent shopping apps.
• Connect growth to monetization. Work with the Retail Media and Monetization teams so that audience growth translates into sellable inventory, opt‑in shopper data and better targeting - balancing all of the above with the best shopper experience.
• Run experimentation as a system: cohort analysis, holdouts, incrementality on paid channels, and a testing cadence the whole pod lives by.

WHAT YOU WILL NEED

• Proven track record in app growth: extensive experience in mobile product management and growth engineering, with a demonstrable history of driving MAU, activation, and retention metrics.
• Full‑funnel ownership: you have managed or worked hand in hand with paid acquisition budgets, not only in‑app retention.
• Builder profile: you have led engineers and designers directly (or as a pod lead) and is comfortable being accountable for delivery, not only for the backlog.
• Multi‑market experience: you have shipped the same product in different countries and treat localization as a growth problem.
• Data fluency: SQL, cohort and funnel analysis, experimentation platforms (Amplitude, Mixpanel or similar), MMPs (AppsFlyer, Adjust or similar).
• Marketplace or ad‑monetized consumer product experience is a strong plus: you understand the tension between audience and monetization and have lived on both sides of it.
• Comfortable working and collaborating in a global, distributed environment, with fluent English.

At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

SALARY RANGE

€100,000 - €120,000

LOCATION

While we have offices all around the world, you can benefit from our flexible hybrid model, empowering you to work where you’re most effective in Europe. Full‑remote from Europe available.

WHAT YOU WILL FIND AT SHOPFULLY

An opportunity to thrive in a rapidly scaling multinational company

A vibrant, informal, and inclusive work environment

We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work

Access to learning opportunities and regular feedback sessions

Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups

Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks

We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are

Benefit from additional country‑specific advantages based on local contracts and practices

WHO WE ARE

We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That’s why building a more diverse team, as well as bringing in even more talent, is so important for us.

TO FEEL AT HOME IN SHOPFULLY YOU NEED

• Progress Over Perfection We move forward. Always. In a fast‑moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.
• Clarity Through Transparency We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.
• Learn Loudly We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition.
• Challenge with Empathy We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.
• Always Build Better We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.

* Affiliates shall mean any entity that directly or indirectly controls, is controlled by or is under common control with ShopFully SpA and its Affiliates’ subsidiaries, meaning any entity which is directly or indirectly controlled by the Affiliates.