Digital Marketing Manager

Olivia Garden Europe; Herstal; Hybrid; EUR 52,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Cafeteria plan

Ownership of strategy

Travel opportunities

Job summary

Olivia Garden Club seeks a Senior Digital Marketing Lead to accelerate the Club's growth through a strong, coherent digital presence. You will shape the digital strategy, oversee content, paid media, and community initiatives, and drive measurable results.

With 5–6 years in managerial digital marketing for consumer brands, you blend creative storytelling with data. Fluent in French and English; Dutch is a plus.

Qualifications

• 5–6 years of managerial experience in digital marketing for consumer brands.
• Fluent in both French and English; Dutch is a plus.

Responsibilities

• Shape and lead the 360° digital marketing strategy for Olivia Garden Club.
• Oversee content creation, paid media, social media, and community activation.
• Drive measurable growth with clear KPIs and budget ownership.
• Collaborate with events, activations, and sales teams to amplify brand presence.

Skills

Digital marketing leadership

Brand growth

Analytics & dashboards

French & English fluency

Dutch language (plus)

Job description

Start Date: 3 Jan/2027 (or sooner)

Location: Hybrid, Liège on Tuesdays, / Brussels at times

Contract Type: Full-time

Main character energy, but make it marketing

• so you're the one who sees a trend before it \"trends\"?

The one who can build a campaign on Monday, check the numbers on Tuesday and scale what works by Friday?

The one who believes a brand should feel like a community, not a billboard

If gut feeling and data are both on your team, keep reading. This one's for Y-O-U

Why Does This Role Matter?

Olivia Garden Club is fresh, and it's spreading fast. The vibe is real, the community is growing, and the team behind it is young, bold and fully living the brand. .... so what's next, you ask? Turning that momentum into serious, sustainable growth.

… and that's where you come in: the person who brings structure, strategy and data to a team full of ideas, so every creative spark becomes a measurable win.

Your mission, in one line:

accelerate the Club's growth through a strong, coherent and measurable digital presence. No pressure. (Okay, just a little.)

Why Choose Olivia Garden Club?

First of all, It's more than a job. It's a CLUB a journey and a style you’re joining. Above that, there are some really nice adds on

• Hair, but make it culture. Backed by Olivia Garden, a European leader in hair tools since 1967, with the freedom of a young brand still writing its story.
• B-Corp Certified. Growth that respects people, partners and the planet.
• Startup speed, solid roots. Flat hierarchy, short decision lines, and real responsibility from day one.
• A brand you can actually feel. Events, activations, creators, community. The Club lives offline and online.

so what kind of environment are you stepping into? Young. Playful. Fast. A little bit chaotic in the very best way.

The team brings the culture and the instinct. You bring the senior game plan. You'll report to Millie and work closely with:

• Elise for the Social media & Community, to connect every channel into one strong digital story
• Céline for Brand and Product Activations to turn insights into a growing CLUB community
• Lola for Sales development to convert the community to scalable sales.
• Agencies, partners & creators: to amplify the Club everywhere it shows up

What Will Your Mission Look Like?

Months 1–3: Get the full picture

Dive deep into the Club, its fans and its goals. Audit what's working (and what's not) across social, digital content, paid, conversion, influence & community. Spot the gaps, the quick wins and the big opportunities.

Build the game plan

Turn the brand vision into a 360° digital strategy that connects Brand, Social, Influence, Paid and Sales. Set the priorities, roadmap, budgets and KPIs.

Months 3–6: Make it happen

Launch the plan. Turn strategy into measurable growth: growing our community and creator network while increasing OG Club’s market share and share of voice. Ensure every Brand Activation becomes a measurable digital growth engine, creating a snowball effect that extends far beyond the activation itself.

Prove it, then scale it

Track results, test, learn and optimise. Turn \"we think this works\" into \"we know this works.\"

Stay ahead of the curve

Test AI, LLM and GEO marketing opportunities and bring new tools and practices to the team.

What About You?

Brand Builder With Receipts

You have 5 to 6 years of experience in a managerial position in digital marketing, and you've built and grown a consumer brand across digital, social and paid. Meta and Google Ads (plus TikTok, Amazon, Snapchat, Spotify and more)? Your playground. Budgets and KPIs? Check

Creative and Structured

You think in hooks, trends and culture, but you also love a good dashboard. You turn insights into actions and ideas into results.

Passionate & Entrepreneurial

You treat the brand like it's yours. You don't wait for permission, you take ownership and move.

Hands-On & Proactive

Strategy in the morning, execution in the afternoon. You're happy to roll up your sleeves.

Gen Z Fluent

You get digital culture, emerging platforms and what makes a community tick.

Languages

Fluent French and English are a must. Dutch? A big plus!

Ready to Move

Comfortable working between Liège and Brussels, showing up at events, and travelling occasionally for trainings or events.

Our Offer

Lots and Lots of excitement with real ownership: your strategy, your impact. You also get a front-row seat to a brand on the rise. And, a young, entrepreneurial team where ideas actually happen.

On top of that? we do provide a competitive compensation package + Cafeteria Plan. All questions are open and welcome! We're super transparent about it!

Main character, Main Stage

No endless rounds, no ghosting. Just real conversations:

1. First chat with Silvia
2. Second round with Millie
3. Final round: meet André, the General Manager, and the team