Marketing Lead

WARREN; Gent; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

WARREN is hiring a Marketing Lead to shape our narrative, build a lean but high-impact marketing team, and drive demand across brand, content, and events. You’ll partner with Sales and Product to scale Warren from Belgium to international markets, balancing regulatory credibility with bold, modern positioning.

You’ll own brand storytelling, digital growth, flagship events, and content leadership, creating a cohesive, high-velocity marketing engine that turns complex pensions and fintech concepts

Qualifications

• 6-10 years of B2B marketing experience
• Strategic generalist across brand, content, performance, events, web
• Team builder with coaching experience
• Proficient in leveraging AI for content, research, and operations
• Data-driven with KPIs and rapid adaptation
• Fluent in English; Dutch and/or French a plus
• Comfortable navigating a regulated environment
• Motivated to scale from Belgium to international markets

Responsabilités

• Define and own Warren’s brand positioning and messaging across channels
• Lead online growth, lead generation, and inbound pipeline targets
• Oversee content engine and publishing rhythm across formats
• Shape events and community strategy that drive pipeline and engagement

Connaissances

Brand strategy

Team leadership

Content marketing

Performance marketing

AI for content

Data-driven

Cross-functional collaboration

English fluent

Dutch or French a plus

Regulated environment awareness

Description du poste

Be the genius who shapes the Warren brand, builds powerful pipelines, and ensures we're impossible to ignore.

Why we exist

Traditional compensation plans in Belgium are outdated: low-yield products, minimal transparency, and endless paperwork. Employees worry about their financial wellbeing and HR teams are bogged down in administration.

That’s where WARREN steps in. We’re pioneering Wealth Enablement—a new category focused on modern, transparent, and truly valued pensions, benefits, and investing. Employers trust us to attract and retain top talent. Employees appreciate that their money finally works for them.

We’ve secured Belgium’s first-of-its-kind pension fund license, fueling exponential growth. As we scale, marketing turns our momentum into brand authority and measurable pipeline. That’s where you come in.

What You’ll Own

We’re hiring a Marketing Lead who can build our narrative and the team that brings it to life. You’ll sit at the crossroads of brand building and demand generation: crafting a compelling story, then leading the people, campaigns, and strategies that make it resonate. You’ll own the full marketing scope–brand positioning, digital growth, content, flagship events, and website. You won’t go it alone: you’ll build and lead a lean team of domain experts, setting direction, raising the bar, and staying hands‑on where it matters most.

As a leadership team member, you’ll work shoulder‑to‑shoulder with Sales and Product to influence Warren’s perception–first in Belgium, then abroad. No two weeks are the same. You’ll make Warren top‑of‑mind in the category we’re building.

Your Day-to-Day

1. Brand & Messaging

• Define and evolve Warren’s market positioning and messaging across every channel

• Own our tone of voice, ensuring consistent communication across marketing, sales, and product

• Direct teams and partners to sharpen and refine the brand

• Balance regulatory credibility with bold, modern positioning, working closely with the COO

2. Online Growth & Lead Generation

• Own digital strategy and targets: paid social, paid search, content, ABM, and retargeting

• Deliver inbound pipeline targets and report on key metrics (qualified meetings, pipeline value, search growth)

• Identify where to invest, when to double down, and when to pivot

• Support Customer Success in advocacy and referral programs that drive new leads

3. Content Leadership

• Lead Warren’s content engine across formats and channels: thought leadership, website, social, email, sales enablement

• Build a steady publishing rhythm to amplify brand search and fuel demand

• Turn complex topics around pensions and financial wellbeing into clear, credible, and engaging stories

• Set the standard for quality and voice, leading all content production

4. Events & Community

• Shape strategy for Warren’s future events

• Ensure all events contribute directly to the pipeline: program design, speaker selection, sales integration, and follow‑ups

• Lead end‑to‑end event production and logistics

About You

• 6-10 years of B2B marketing experience, ideally in fintech, SaaS, or regulated industries

• Strategic generalist: you understand every marketing domain (brand, content, performance, events, web) and know when to dive in

• Team builder: you enjoy hiring, coaching, and supercharging a lean team

• Proficient in leveraging AI for content, research, and operations–helping your small team perform like a large one

• See brand and performance as two sides of the same coin

• Data‑driven: you set KPIs, monitor progress, and adapt quickly

• Fast‑moving, able to ruthlessly prioritize in partnership with Sales and Product

• Strong communicator: clear, credible, and skilled at simplifying complex ideas

• Fluent in English; Dutch (and ideally French) a plus

• Comfortable navigating a regulated environment

• Motivated to scale from Belgium to international markets

• Ready to build from near‑zero, embracing the creative and the unglamorous to leave a lasting mark

What’s in It for You

• Full ownership over brand, demand, content, events, and team

• Opportunity to set Belgium’s first impression of Warren and lay the foundation for international scale

• A front‑row seat to building a category‑defining fintech from the inside

• Freedom to manage a meaningful budget and headcount

• A mission that truly matters: helping people achieve financial confidence and freedom

• A culture built on high trust, high autonomy, and genuine respect–zero office politics

• Support and resources from top investors backing your journey: Motive Ventures, Entourage, Syndicate One, Pitchdrive