Marketing Lead

Warren; Oost-Vlaanderen; Sur place; EUR 75 000 - 110 000; Plein temps

Résumé du poste

Warren, a Belgium-based fintech, is seeking a Marketing Lead to shape the brand and build a lean, high-impact team. You’ll own brand messaging, online growth, content, events, and cross-functional collaboration with Sales and Product to drive a market-leading narrative.

You’ll lead a 6–10 year track in B2B marketing, embrace AI for content and operations, and scale Warren from Belgium to international markets with data-driven KPIs and a bias for action.

Qualifications

• 6-10 years of B2B marketing experience, ideally in fintech, SaaS, or regulated industries.
• Strategic generalist across brand, content, performance, events, and web.
• Team builder who enjoys hiring, coaching, and leading a lean team.
• Proficient in leveraging AI for content, research, and operations.
• See brand and performance as two sides of the same coin.
• Data-driven: set KPIs, monitor progress, and adapt quickly.
• Fast-moving, able to ruthlessly prioritize in partnership with Sales and Product.
• Strong communicator: clear, credible, and skilled at simplifying complex ideas.
• Fluent in English; Dutch (and ideally French) a plus.
• Comfortable navigating a regulated environment.
• Motivated to scale from Belgium to international markets.
• Ready to build from near‑zero, embracing the creative and the unglamorous to leave a lasting mark.

Responsabilités

• Brand & Messaging: Define and evolve Warren’s market positioning and messaging across every channel.
• Online Growth & Lead Generation: Own digital strategy and targets; deliver inbound pipeline targets; report on metrics.
• Content Leadership: Lead Warren’s content engine across formats and channels; build a steady publishing rhythm.
• Events & Community: Shape strategy for Warren’s future events; ensure events contribute to the pipeline; manage end-to-end logistics.

Connaissances

B2B marketing

Brand strategy

Content marketing

Performance marketing

Team leadership

AI in marketing

Data-driven

Strategic thinking

Communication

Outils

AI tools

Description du poste

Be the genius who shapes the Warren brand, builds powerful pipelines, and ensures we’re impossible to ignore.

Why we exist

Traditional compensation plans in Belgium are outdated: low-yield products, minimal transparency, and endless paperwork. Employees worry about their financial wellbeing and HR teams are bogged down in administration.

That’s where WARREN steps in. We’re pioneering Wealth Enablement—a new category focused on modern, transparent, and truly valued pensions, benefits, and investing. Employers trust us to attract and retain top talent. Employees appreciate that their money finally works for them.

We’ve secured Belgium’s first-of-its-kind pension fund license, fueling exponential growth. As we scale, marketing turns our momentum into brand authority and measurable pipeline. That’s where you come in.

What You’ll Own

We’re hiring a Marketing Lead who can build our narrative and the team that brings it to life. You’ll sit at the crossroads of brand building and demand generation: crafting a compelling story, then leading the people, campaigns, and strategies that make it resonate. You’ll own the full marketing scope—brand positioning, digital growth, content, flagship events, and website. You won’t go it alone: you’ll build and lead a lean team of domain experts, setting direction, raising the bar, and staying hands‑on where it matters most.

As a leadership team member, you’ll work shoulder-to-shoulder with Sales and Product to influence Warren’s perception—first in Belgium, then abroad. No two weeks are the same. You’ll make Warren top‑of‑mind in the category we’re building.

Your Day-to-Day

1. Brand & Messaging

• Define and evolve Warren’s market positioning and messaging across every channel

• Own our tone of voice, ensuring consistent communication across marketing, sales, and product

• Direct teams and partners to sharpen and refine the brand

• Balance regulatory credibility with bold, modern positioning, working closely with the COO

2. Online Growth & Lead Generation

• Own digital strategy and targets: paid social, paid search, content, ABM, and retargeting

• Deliver inbound pipeline targets and report on key metrics (qualified meetings, pipeline value, search growth)

• Identify where to invest, when to double down, and when to pivot

• Support Customer Success in advocacy and referral programs that drive new leads

3. Content Leadership

• Lead Warren’s content engine across formats and channels: thought leadership, website, social, email, sales enablement

• Build a steady publishing rhythm to amplify brand search and fuel demand

• Turn complex topics around pensions and financial wellbeing into clear, credible, and engaging stories

• Set the standard for quality and voice, leading all content production

4. Events & Community

• Shape strategy for Warren’s future events

• Ensure all events contribute directly to the pipeline: program design, speaker selection, sales integration, and follow‑ups

• Lead end‑to‑end event production and logistics

About You

• 6-10 years of B2B marketing experience, ideally in fintech, SaaS, or regulated industries

• Strategic generalist: you understand every marketing domain (brand, content, performance, events, web) and know when to dive in
• Team builder: you enjoy hiring, coaching, and supercharging a lean team
• Proficient in leveraging AI for content, research, and operations—helping your small team perform like a large one
• See brand and performance as two sides of the same coin
• Data‑driven: you set KPIs, monitor progress, and adapt quickly
• Fast‑moving, able to ruthlessly prioritize in partnership with Sales and Product
• Strong communicator: clear, credible, and skilled at simplifying complex ideas
• Fluent in English; Dutch (and ideally French) a plus
• Comfortable navigating a regulated environment
• Motivated to scale from Belgium to international markets
• Ready to build from near‑zero, embracing the creative and the unglamorous to leave a lasting mark

What’s in It for You

• Full ownership over brand, demand, content, events, and team

• Opportunity to set Belgium’s first impression of Warren and lay the foundation for international scale

• A front-row seat to building a category-defining fintech from the inside

• Freedom to manage a meaningful budget and headcount

• A mission that truly matters: helping people achieve financial confidence and freedom

• A culture built on high trust, high autonomy, and genuine respect—zero office politics

• Support and resources from top investors backing your journey: Motive Ventures, Entourage, Syndicate One, Pitchdrive

If you’re ready to build something that lasts, join us and make your mark on the future of financial wellbeing in Belgium and beyond.