Digital Marketer

UNILIN; Town of Belgium (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fringe benefits

Career opportunities

Opportunities abroad

Training options

Job summary

Unilin is seeking a Digital Marketing Coordinator to develop, execute and optimise digital marketing initiatives for the Insulation division. You’ll work with country marketeers, the webmaster and an external agency, shaping the digital strategy and leading campaigns end-to-end.

You’ll manage budgets, contribute to performance steering and drive lead generation projects with Sales and IT, while maintaining strong English communication in an international environment.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communication or a related field.
• Minimum 3 years of digital marketing or performance/content-driven experience.
• Strong understanding of content marketing, marketing automation and analytics.
• Experience with digital budgets and external agencies.
• Strong organisational, analytical and stakeholder management skills.
• Experience in an international organization is a plus.
• Fluent in English; other European languages are a plus.

Responsibilities

• Contribute to development of Unilin’s digital marketing strategy and translate into annual and campaign plans.
• Lead execution of digital campaigns with input from product groups and local context.
• Evaluate campaign performance and allocate budget with internal and external stakeholders.
• Lead and participate in projects such as lead generation and lead nurturing with Sales and IT.

Skills

Digital marketing

Stakeholder management

Analytical skills

Budget management

Content marketing

Fluent in English

Education

Bachelor’s or Master’s degree in Marketing/Communication or related field

Tools

Marketing automation tools

Analytics platforms

Job description

As Digital Marketing Coordinator, you are responsible for developing, executing and optimising digital marketing initiatives that support Unilin’s marketing and commercial objectives for the Insulation division. You play an active role in shaping the digital marketing strategy, manage digital campaigns end‑to‑end and contribute to budget planning and performance steering.

You operate with a high degree of autonomy, while collaborating closely with the country marketeers, the webmaster and the external digital marketing agency, and act as a hands‑on digital expert within the marketing organisation.

Your main responsibilities will be to:

• Contribute to the development of Unilin’s digital marketing strategy in line with business priorities and marketing strategy and translate those into concrete annual and campaign plans across digital channels (web, email, social, paid)
• Lead the execution of digital campaigns with input from marketing coordinators regarding product groups and local market context
• Evaluate digital campaign performances and allocate budget accordingly together with internal stakeholders and external marketing performance agencies
• Lead and participate in projects such as further development of lead generation, lead nurturing, etc in collaboration with internal stakeholders such as the sales organization and IT

Who are you?

• Bachelor’s or Master’s degree in Marketing, Communication or a related field
• Minimum 3 years of experience in digital marketing or performance/content‑driven roles
• Solid understanding of content marketing, marketing automation and analytics
• Experience working with digital budgets and external agencies
• Strong organisational, analytical and stakeholder management skills
• Experience within an international organization with multiple product groups is a plus
• Fluent in English, other European languages are a plus

What can you expect?

Unilin is a fast‑growing, profitable and bustling group that is active internationally. Innovation is our driving force. Investing in people, technology and sustainable entrepreneurship is characteristic of our culture.

Unilin thrives thanks to a team of colleagues that pride themselves on professionalism and entrepreneurship.

In exchange for your expertise, creativity and dynamism, Unilin offers an attractive salary supplemented with fringe benefits, career opportunities, challenges abroad and a wide range of training options.

Who are we?

Unilin is a worldwide leader in interior design and construction materials. Our floors, (decorative) panels, insulation solutions and technologies can be found in the homes and workplaces of millions of people and public spaces around the world.
Our team of 8600 passionate employees across 105 locations in multiple countries aims to improve people's quality of life by launching new innovations and constantly pushing boundaries. Our commitment to excellence and extensive know-how enable us to make beautiful, sustainable products of the highest quality. And our efforts are rewarded: together we realised a €3.1 billion turnover in 2022. We are also proud to be a part of Mohawk Industries, the global market leader in flooring with a $11.6 billion turnover and 41,000 employees.