Marketing Campaign Manager

Dental Directory; Brussel Hoofdstad; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work in Brussels

International team

DD Group backing

Job summary

DPI (Dental Promotion & Innovation) in Brussels is seeking a Marketing Campaign Manager to lead multi-channel campaigns for DPI and Dental Budget across four European markets.

You will own print plans, manage paid search across eight e-commerce sites, and drive email marketing automation and CRM segmentation with strong ROAS focus.

Hybrid work from our Brussels HQ with an international team, backed by DD Group, offering room to grow as the team expands.

Qualifications

• 5+ years in marketing with print and digital channels.
• Experience managing multi-language, multi-country print production.
• Hands-on Google Ads (Performance Max, Shopping) with ROAS focus.
• Strong email marketing and automation platform experience (HubSpot, Klaviyo, Customer.io).
• Fluent in French and English.

Responsibilities

• Design and deliver print plan for quarterly materials across four markets.
• Run paid acquisition across eight e-commerce sites with ROAS tracking.
• Own email marketing and CRM, plan two commercial emailings per week per entity.
• Keep websites commercially sharp with banners, homepages and promos.
• Lead creative and annual supplier campaigns.

Skills

Campaign management

Multichannel marketing

Marketing strategy

Budget management

French language

English language

Cross-functional collaboration

Tools

Google Ads

Performance Max

Shopping

Merchant Center

HubSpot

Klaviyo

Customer.io

Job description

We're looking for a Marketing Campaign Manager to join DPI, part of DD Group, in Brussels.

As Marketing Campaign Manager you own the message and the channels for DPI and Dental Budget across our four markets. In print, that means the quarterly promotional flyers, catalogues and other promotional formats. Online, it means paid search and Merchant Center across our 8 e-commerce websites, commercial emailings and automated customer journeys.

You turn the marketing agreements we negotiate with manufacturers into campaigns that run on every channel, and you bring the creative ideas that make them land: flyer themes, seasonal campaigns and events.

You work in partnership with the Marketing Project Manager, who owns planning, dispatching and quality checks. That leaves you free to focus on content, channels and performance.

What you will do

• Design and deliver the print plan. Quarterly flyers, catalogues, parcel inserts, diaries and special materials for both brands and four countries. You take each piece from concept and product selection with the sales teams through to proofing, language versions and on-time production with designers and printers.
• Run paid acquisition across 8 e-commerce websites. Performance Max feed campaigns, complementary campaigns for ranges, equipment, launches and retargeting, and the Merchant Center feeds behind them. You track spend, revenue and ROAS and move budget to what performs.
• Own email marketing and CRM. Plan and sign off around two commercial emailings per week per entity, build automated journeys in our customer data platform (loyalty, reactivation, supplier campaigns) and create targeted segments from ERP purchase history.
• Keep the websites commercially sharp. Banners, featured products, homepages, blog content and promotions that go live and expire on time, working with the E-commerce Manager and our web agency.
• Turn supplier agreements into campaigns. With the dental managers who own manufacturer relationships, build annual supplier marketing plans, roll each campaign out across every channel and report back on what was delivered.
• Lead the creative. Flyer themes, commercial angles, seasonal campaigns, slogans and trade show stand concepts.

What you bring

• 5+ years in marketing roles combining print production and digital, ideally in B2B distribution or e-commerce with a large product catalogue.
• A track record of managing multi-language, multi-country print production with designers and printers.
• Hands-on Google Ads experience (Performance Max, Shopping, Merchant Center) with real budget responsibility and a ROAS target.
• Strong email marketing skills and experience with a marketing automation platform such as Customer.io, Klaviyo or HubSpot, including segmentation.
• Experience managing supplier-funded marketing budgets: agreeing what is included, delivering it and reporting on it.
• A sharp eye for detail on prices, offers and links.
• Fluent French and English.

Nice to have

• Dutch or German, which would be a real asset across our markets.
• Trade show and event marketing experience.
• A background in dental, medical or another regulated, high-SKU sector.

What we offer

• A role with genuine ownership in a business that is investing in its marketing and e-commerce across Europe.
• Hybrid working from our Western European HQ in Brussels.
• An international team working across four countries and several languages.
• The backing and scale of DD Group, with room to grow as the team grows.

Who are DPI?

With more than 45,000 product references and 20,000 customers, DPI (Dental Promotion & Innovation) is one of the leading players in the European dental market. Founded in 2004, DPI offers a broad range of consumables and equipment, alongside Milling Master, our end-to-end solution from digital scanning through to the delivery of crowns. DPI is part of DD Group, a pan-European dental distribution group operating across the UK, Ireland and continental Europe.

Today we run 8 e-commerce websites across four countries under two brands, DPI and Dental Budget. Our marketing is deliberately omnichannel: quarterly flyers, catalogues and promotional print alongside Google Ads, Merchant Center, emailing and CRM automation.