Key Account Manager

All Colors of Communication; Zele; Hybride; EUR 60 000 - 85 000; Plein temps

Résumé du poste

All Colors of Communication is seeking an experienced Key Account Manager for its largest IT and tech clients. The role requires you to understand communication in all forms, quickly focus on the heart of issues, and guide both client teams and our internal teams.

You will own major accounts, translate business objectives into strategic projects, and coordinate strategy, copy, design, digital, marketing and development teams. English is essential; Dutch excellent; French a plus.

Qualifications

• 5+ years of relevant experience in key account management or similar.
• Experience managing complex, multi-stakeholder projects for IT/tech clients.
• Ability to translate business objectives into clear strategies and concrete projects.

Responsabilités

• Own and manage major accounts with strategic oversight.
• Build and maintain relationships with diverse stakeholders; act as trusted partner.
• Translate business/communication objectives into strategy and projects.
• Coordinate cross-disciplinary teams to align on goals and deliverables.
• Ensure quality from strategy to execution across campaigns, branding, and digital work.
• Review and improve complex content, and contribute hands-on when needed.
• Ask critical questions to clients and internal teams.
• Monitor scope, timing, budget, and quality; intervene to prevent drift.
• Identify opportunities and risks early; grow accounts through trust and value.

Connaissances

Communication generalist

English fluency

Dutch proficiency

Relationship building

Strategy translation

Project coordination

AI-assisted research

Commercial mindset

People management

Outils

AI tools

Description du poste

Strong with clients. Sharp on content.
And experienced enough to take responsibility when things get complex.

We’re looking for an experienced Key Account Manager for some of our largest IT and tech clients. Someone who understands communication in all its forms, quickly gets to the heart of the matter and knows how to bring people along — both on the client side and within our own team.

This isn’t a role where you simply pass on briefs and follow up on projects. You think along, ask questions, give direction and speak up when something could be better.

A campaign that isn’t sharp enough? A brand identity that’s losing consistency? Copy that’s technically correct but says very little? A brief where the real challenge is hidden somewhere between the lines? You spot it. And you do something about it.

About the role

Our biggest clients are also our most complex. They operate across different countries and regions, with multiple teams, products, platforms and stakeholders. Often in an international, technology-driven environment.

As Key Account Manager, you keep the overview and protect the bigger picture.

You know your client, understand their business and know what’s going on. You translate strategic objectives into strong communication and bring the right people around the table: strategy, copy, design, digital, marketing, development…

You don’t need to be the best specialist in every discipline. But you do need to recognise great work — and be critical enough to ask for better when needed.

What will you do?

• You take ownership of some of our largest and most important clients.
• You build strong relationships with different stakeholders and become a trusted partner they can rely on.
• You translate business and communication objectives into a clear strategy and concrete projects.
• You bring different disciplines together and make sure everyone is working towards the same goal.
• You safeguard quality across the full picture: from strategy and concept to campaigns, brand identity, copy and digital execution.
• You’re happy to pick up the pen yourself when needed. Analysing, sharpening or rewriting a complex text doesn’t scare you.
• You ask critical questions. Both to the client and to the team.
• You keep an eye on scope, timing, budget and quality, and step in when things start to drift.
• You spot opportunities and risks before someone explicitly puts them on the table.
• You grow accounts through trust, expertise and good work.

Who are we looking for?

Let’s be clear: at least 5 years of relevant experience really is the minimum for this role.

You have enough experience under your belt to independently take responsibility for major accounts. You’ve managed complex communication projects involving different stakeholders and disciplines, and you know that things don’t always go neatly according to brief or plan.

Above all, you’re a people person. You build trust easily with clients and you’re just as strong internally. You listen, know when to challenge and recognise when your main job is to bring the right people together.

More specifically:

• You’re a communication generalist. Strategy, branding, PR, content, campaigns, digital: you understand how the different disciplines come together to create a strong whole.
• You’re strong with language. You hear when a sentence doesn’t work, see when copy could be sharper and can critically review and improve more complex content yourself.
• You have a critical eye for creative work. You can look at a concept, campaign or brand identity and explain why it works — or why it doesn’t yet.
• You’re highly proficient in English. Not just enough to follow a meeting, but to present, write, argue a point and negotiate with confidence. Your Dutch is excellent too. French is a plus.
• You make complex things clear. Lots of input, different opinions and gaps in the brief? You create structure and decide what needs to happen first.
• You take responsibility. Big clients come with big stakes. You make decisions, speak up and don’t hide behind processes.
• You’re curious. Our clients operate in B2B IT, so a healthy interest in technology, innovation and new ways for brands to communicate definitely helps.
• You use AI with good judgement. Not to outsource your thinking, but to research faster, think sharper and get to better work more efficiently. AI is a tool. Your own judgement stays in the driver’s seat.
• You think commercially. You understand what a client needs today and see where we can create additional value tomorrow.
• You’re a doer. Strategy and execution go hand in hand here. One day you might be working on a complex go-to-market plan, the next you’re fine-tuning assets or picking up the phone yourself to arrange a last‑minute location.

And perhaps most importantly: you know how to switch gears. Between strategy and execution. Between management and project teams. Between being critical and giving people confidence. Between taking something on yourself and knowing when someone else can do it better.

What can you expect from us?

A lot of responsibility, but also a lot of trust. You get the freedom to help shape your clients, put your own ideas on the table and make decisions. This isn’t account management from the sidelines: you have an impact on the work we create and the relationships we build.

You’ll join a team with very different areas of expertise and solid knowledge of their craft. Strategists, copywriters, designers, PR professionals, digital experts, developers… You don’t need to do everything yourself. You’ll have plenty of expertise around you to create stronger work together. We share knowledge, challenge each other and step in for one another when needed.

There’s plenty of variety too. In clients, sectors, projects and challenges. In this role, you get a lot of autonomy and work closely with clients where communication, business and technology come together.

We also want you to keep growing. Through training and external expertise, but just as much by sharing knowledge and learning from each other. New technology, AI, changing communication channels: standing still isn’t really part of the plan.

Communication is a people business. That’s why we’re looking for someone who enjoys being around colleagues and values spending time together at the office. We work from Kobbegem and Zele and we’re flexible when working from home makes more sense — but we’re not a remote-first agency.

At the same time, we care about a healthy work‑life balance and flexibility when life calls for it. Doing great work and enjoying your job can absolutely go together.

And because that connection with the team matters to us, you’ll meet your future colleagues during the recruitment process. After all, they should be just as keen to work with you as our clients are.

Ready to take responsibility for clients that matter? We’d like to meet you.