Digital Account Manager

All Colors of Communication; Zele, Kobbegem; Hybrid; EUR 42,000 - 64,000; Full time

Job summary

All Colors of Communication is seeking an experienced Digital Account Manager to help define clients' digital pathways and guide them to measurable results.

You’ll liaise with clients and internal teams to translate business goals into a clear, actionable digital strategy covering websites, campaigns, SEO/SEA, and analytics. You’ll balance hands-on execution with strategic oversight and learning opportunities for the client.

Qualifications

• Minimum 5 years in account management, digital marketing or similar role.
• Ability to translate client needs into a concrete digital strategy and KPIs.
• Experience coordinating cross-functional teams (design, development, performance).
• Strong analytical mindset with data-driven decision making.

Responsibilities

• You are the main point of contact for clients and build long-term relationships.
• You translate client goals into strategy, roadmap and measurable KPIs.
• You manage digital projects from A to Z: websites, campaigns, lead gen, email marketing and optimisation.
• You work closely with strategists, designers, copywriters, developers and performance marketers.
• You monitor timing, budget, scope and quality to achieve objectives.
• You track results, explain insights and propose optimisations for the next steps.
• You spot opportunities with clients and present them to the team.

Skills

People skills

Client communication

Strategic thinking

Data analysis

Project management

Tools

CMS (Drupal)

Google Analytics

SEO tools

PPC tools

CRM

Job description

Great with clients. Strong in digital.
And above all: someone who brings the two together.

We're looking for an experienced Digital Account Manager who helps define where our clients need to go digitally - and then helps them get there.

You don't need to build websites yourself or be the biggest specialist in every digital channel. But you do need to understand how everything works together. From websites and webshops to campaigns, SEO, SEA, GEO, analytics and performance.

Because for us, digital isn't about using as many tools or channels as possible. It's about knowing what you want to achieve, making it measurable, understanding the results and continuously improving.

About the role

As Digital Account Manager, you're an important sparring partner for both our clients and our internal teams.

You listen to what a client wants to achieve, ask the right questions and translate business and communication objectives into a clear digital approach.

That might start with a new website or webshop built by our developers. But it doesn't stop there. How do we get the right people to that website? How do we make sure a brand gets found in Google and on AI platforms? Which campaigns do we run? What do we measure? What do we learn from it? And most importantly: what do we improve next?

You look at the bigger digital picture and bring the right expertise together. Strategy, content, design, development, performance and marketing: you make sure everyone knows what we're working towards and why.

Your knowledge of digital goes beyond presentations. You understand how websites work, the impact of SEO, SEA and GEO, and how to analyse a dashboard from the client’s perspective. But you're just as willing to roll up your sleeves and help set up, adjust and optimise campaigns yourself.

You don't need to be the top specialist in every discipline. You do need to know and understand enough to get hands-on, make strong choices and challenge our specialists on the substance.

What will you do?

• You're the main point of contact for your clients and build strong, long-term relationships with them.
• You think along with their digital challenges and translate them into a concrete strategy, roadmap and measurable KPIs.
• You manage digital projects from A to Z: from websites and webshops to campaigns, lead generation, email marketing and optimisation projects.
• You work closely with strategists, designers, copywriters, developers and performance marketers.
• You keep an eye on timing, budget, scope and quality without losing sight of the objective.
• You track results through data, analysis and reporting and make them understandable for the client.
• You look beyond the report itself: you turn numbers into insights, propose optimisations and work with the team on the next step.
• You spot opportunities with clients and aren't afraid to put them on the table.

Who are we looking for?

You have at least 5 years of relevant experience in account management, digital marketing or a similar role.

More importantly, you're good with people. You understand clients, sense what they need and communicate just as easily with a marketing manager as with a developer or performance specialist.

You also have a broad digital foundation. You don't need to be a specialist in everything, but you know enough to ask the right questions, make decisions, get hands-on yourself and challenge specialists.

More specifically:

• You understand websites and webshops. You don't need to build them yourself, but you understand how web development works, what good UX means and preferably have experience with CMS platforms such as Drupal.
• You know digital marketing. SEO, SEA, GEO, social advertising, email marketing, lead generation: you understand what the different disciplines can do and how they work together.
• You think about discoverability today and tomorrow. Google remains important, but you also follow how AI platforms are changing the way people search, find information and discover brands.
• You're comfortable with data. KPIs, analytics, conversion and dashboards mean something to you. More importantly, you turn numbers into insights, actions and better results.
• You bring structure. Managing different clients, projects, deadlines and specialists at the same time doesn't scare you.
• You use AI with good judgement. Not to outsource your thinking, but to research faster, work more efficiently and achieve better results. AI is a tool. Your own judgement stays in the driver's seat.
• You think commercially. You understand what a client needs today and see where we can create additional value tomorrow.
• You get energy from different clients and challenges. You can switch between strategy and execution, client and specialist, data and common sense.

What can you expect from us?

Plenty of trust and room to shape your role. You'll work with clients where digital can genuinely make a difference and get the freedom to help decide how we make that happen. You're not here just to pass on briefs: your knowledge, ideas and critical eye matter.

You’ll join a team with different areas of expertise and solid knowledge of their craft. Strategy, content, design, development, performance, PR and marketing all work closely together. You don't need to do everything yourself. You'll have plenty of expertise around you to create stronger work together.

And there's variety. One day you're discussing a digital roadmap with a client, the next you're diving into campaign results or sitting down with our developers to discuss a new website. After that, it might be a dashboard, an optimisation or a new opportunity you've spotted with a client. Digital never stands still, and neither does this job.

We don't want you to stand still either. Through training, external expertise and plenty of knowledge sharing within the team, you keep up with new technology, AI, changing search behaviour and everything that will work differently tomorrow than it does today.

Communication is a people business. That's why we're looking for someone who enjoys being around colleagues and values spending time together at the office. We work from Kobbegem and Zele and we're flexible when working from home makes more sense - but we're not a remote-first agency.

At the same time, we care about a healthy work-life balance and flexibility when life calls for it. Doing great work and enjoying your job can absolutely go together.

And because collaboration is crucial in this role, you'll also meet your future colleagues during the recruitment process. After all, they should be just as keen to work with you as our clients are.

Sounds like your kind of digital? We’d like to meet you.