Demand Generation Marketeer

Sofico; Oost-Vlaanderen; Hybrid; EUR 50,000 - 80,000; Full time

Benefits offered by this job

Company car

Meal vouchers

Hospitalization insurance

Hybrid work

Bike leasing

EV charging facilities

Structured onboarding

Career development

Job summary

Sofico, based in Belgium, is seeking a Demand Generation Marketeer to drive multi-channel campaigns from Ghent area. The role blends strategy and hands-on execution in a fast-growing tech environment, with hybrid working and international collaboration.

You’ll develop ABM programs, manage content and events, and closely align with Sales to grow the qualified pipeline in the automotive software space. English fluency and a data-driven mindset are essential.

Qualifications

• B2B demand generation experience, preferably SaaS/ automotive.
• Multi-channel campaigns and ABM experience.
• Strong CRM, marketing automation and analytics skills.
• Analytical, organized and results-driven.
• Excellent communication and stakeholder management.
• Fluent in English; comfortable in fast-growing tech environment.

Responsibilities

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns for key accounts.
• Manage content, emails, webinars and events.
• Collaborate with Sales to generate and nurture leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and brand awareness in mobility software.

Skills

B2B demand gen

ABM campaigns

CRM tools

Marketing automation

Analytics

English fluent

Stakeholder mgmt

SaaS/Software

Tools

HubSpot

CRM software

Job description

Why SOFICO?

At SOFICO, we’re shaping the future of mobility - and we’re doing it together. Our software, Miles, is a leading platform that enables companies worldwide to manage their leasing, fleet, and mobility operations in one integrated system. Every day, we help our customers work smarter, more efficiently, and stay ahead in a rapidly evolving industry.

Behind that impact is a close-knit, international team that values collaboration, ownership, and continuous growth. We move forward with ambition but stay grounded in a culture where people support each other and take pride in what they build.

From our office in Zwijnaarde (Ghent), we’re looking for an Demand Generation Marketeer who’s eager to growing our business by generating qualified leads, d** evelop and execute multi-channel demand generation campaigns.**

What you’ll do

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns targeting key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in the automotive software market.

What you bring

• Experience in B2B demand generation, ideally in SaaS, software or automotive.
• Experience with multi-channel campaigns and ABM.
• Strong knowledge of CRM, marketing automation and analytics tools.
• Analytical, organized and results-driven mindset.
• Strong communication and stakeholder management skills.
• Fluent in English and comfortable working in a fast-growing tech environment.

Earn bonus points for

• Experience in automotive software or B2B SaaS.
• Experience with HubSpot or similar marketing automation tools.
• Experience with enterprise/strategic account marketing.
• Experience with trade shows, partner events and webinars.
• Additional language skills.

What’s in it for you

• Competitive salary package
• Company car with fuel/charging card or a flexible mobility budget
• Meal vouchers, eco vouchers, and a monthly net expense allowance
• Hospitalization insurance and group insurance
• Hybrid working, flexible hours, and generous vacation days (including ADV and seniority leave)
• Bike leasing and additional mobility benefits
• Modern, easily accessible office in Ghent with EV charging facilities
• Structured onboarding with a dedicated coach from day one
• Continuous learning and career development in an international, multicultural company
• A vibrant company culture with regular team events, family days, sports activities, and celebrations;

Ready to make an impact in the world of mobility? Join SOFICO and let’s shape what’s next together!