Hybrid Data Analyst: Marketing & Communications Insights

Keystone Solutions; Brussel; Hybride; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Keystone Solutions seeks a Data Analyst Marketing & Communication consultant to support client engagements within the Brand & Corporate Functions cluster. You will analyze campaigns and events, translate data into insights, and help optimize marketing performance on-site.

Responsibilities include building dashboards, measuring delivery effectiveness, and coaching users on analytical tools while driving change across complex organizations. French required, Dutch knowledge is a plus.

Qualifications

• Ability to analyze campaigns, communications and events performance to deliver actionable insights.
• Experience transforming data into decision-influencing information.
• Strong knowledge of marketing KPIs, funnel and conversion funnel.

Responsabilités

• Facilitate decision-making by analyzing campaigns, communications, and events performance, providing actionable insights to optimize marketing strategies.
• Develop and maintain dashboards, reports, and KPIs to measure delivery effectiveness, customer behavior, and market trends.
• Identify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates, and revenue growth.
• Document, support, and train users on the use of various available tools to analyze the performance of marketing and communications activities.

Connaissances

Analytical mindset

Change management

Data to insights

Marketing KPIs

Marketing funnel

Collaboration

Outils

Power BI

Adobe Analytics

Sprinklr

SQL

Description du poste

Keystone Solutions seeks a Data Analyst Marketing & Communication consultant to support client engagements within the Brand & Corporate Functions cluster. You will analyze campaigns and events, translate data into insights, and help optimize marketing performance on-site.

Responsibilities include building dashboards, measuring delivery effectiveness, and coaching users on analytical tools while driving change across complex organizations. French required, Dutch knowledge is a plus.