Data & BI Analyst Marketing Analytics (Senior)

Rhox; Brussel; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Rhox is seeking a senior data analyst specializing in marketing performance to transform campaign data into actionable insights. You will work within marketing and communications to measure initiatives and support decision making.

You will develop dashboards using Power BI, analyze campaigns and events, and train users to apply analytical tools. Strong SQL and data processing experience are essential.

Qualifications

• Minimum three years of experience measuring marketing and communications initiatives.
• Strong knowledge of marketing performance KPIs, the marketing funnel and the conversion funnel.
• Hands-on experience with Power BI and SQL for data processing.
• Ability to turn data into actionable information to support decisions.
• Clear collaboration skills and willingness to challenge actions.

Responsabilités

• Analyse campaigns, communications and events to guide marketing decisions.
• Develop and maintain dashboards, reports and KPIs for performance tracking.
• Assess customer behaviour, market trends and conversion funnel performance.
• Recommend data-driven improvements to customer experience, conversion rates and revenue growth.
• Document analytical tools and train users in their effective application.

Connaissances

Marketing performance KPIs

Marketing funnel & conversion funnel

Data storytelling

Collaboration

Questioning actions

Outils

Power BI

SQL

Description du poste

This senior data analyst role focuses on marketing performance within a marketing and communications function. It combines campaign measurement, marketing analytics and user support, using Power BI, Adobe Analytics, Sprinklr and SQL.

The mission

Working with analysts covering operational and change activities, you help build a stronger performance culture. You turn campaign, communication and event data into actionable information for decisions.

Your scope covers marketing performance KPIs, customer behaviour, market trends and the marketing and conversion funnels. You develop dashboards and reports, identify improvements, and recommend actions to improve customer experience, conversion rates and revenue growth.

Your responsibilities

• Analyse campaigns, communications and events to guide marketing decisions.
• Develop and maintain dashboards, reports and KPIs for performance tracking.
• Assess customer behaviour, market trends and conversion funnel performance.
• Recommend data-driven improvements to customer experience, conversion rates and revenue growth.
• Document analytical tools and train users in their effective application.

Your profile

Essential skills

• At least three years of experience measuring marketing and communication initiatives.
• Strong knowledge of marketing performance KPIs, the marketing funnel and the conversion funnel.
• Practical experience with Power BI, SQL and complex data processing.
• Ability to turn data into actionable information that supports decisions.
• Clear collaboration skills and confidence to question existing actions.

Preferred skills

• Knowledge of Adobe Analytics and Sprinklr.
• Change management experience in a complex organisation.

Languages

• French (C1)
• Dutch (B2)

Working context

• Collaborate with analysts supporting operational and change work.
• Document tools and train users to support consistent performance analysis.