Growth marketeer

Optioryx; Gent; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Ownership in a fast-growing company.

Scalable product with great results.

Young, enthusiastic team.

Résumé du poste

Optioryx seeks a Product & Growth Marketing Lead to own marketing strategy, positioning, and execution. You will define the messaging, run campaigns, and collaborate with one marketer and external production support to scale growth.

You’ll blend creative idea generation with rigorous analytics, testing, and fast adaptation to drive pipeline across multiple markets.

Qualifications

• . You have done this before.
• . You combine strategic thinking with execution.
• . You are creative.
• . You are data driven.
• . You are willing to understand warehouse operations.

Responsabilités

• Define target audience for each product and sharpen messaging and positioning.
• Iterate landing pages and optimize conversion based on data.
• Establish Warehouse Optimization Software as a category, not just features.

Connaissances

Growth marketing

B2B SaaS marketing

Data analytics

Experiment design

Cross-functional collaboration

Outils

SEO

SEA

Paid campaigns

Description du poste

Optioryx develops warehouse optimization software (WOS) that helps warehouses increase efficiency, reduce operational costs, and maximize the use of existing resources through AI-powered optimization modules. Designed to work seamlessly on top of any warehouse management system (WMS), Optioryx adds intelligence for picking, slotting in a WH digital twin, packing, and mobile data capture. The solutions can boost picking productivity by up to 30%, and drastically lower shipping cost. Optioryx also offers mobile tools for capturing and sharing data, ranging frommobile dimensioning to AI-driven visual recognition.

Our customers include the largest logistics providers across the world (28 countries). We are doubling the number of customers every year. You can make that triple.

Role Description

The Product & Growth Marketing Lead owns marketing at Optioryx. You define positioning and messaging, decide where we invest, and build most of the work yourself alongside one marketer and external production support.

The work is as creative as it is analytical. Somebody has to come up with the idea, the angle, the video concept and the ad, and then read the numbers honestly to see whether it worked. We are looking for one person who enjoys both halves.

You’ll obsess over data, test quickly, and adapt fast.

What you will be doing

• Define who each product is for, why now and why us, sharp enough that the wrong companies rule themselves out early.
• Carry that message all the way into the landing pages, and keep finetuning them.
• Help define Warehouse Optimization Software as a category rather than describing a feature set.

Content & Creative

• Come up with the ideas: campaign angles, content concepts, video ideas, ad creative.
• Build proof: case studies, customer stories, comparison content and ROI tooling, built on real numbers from real operations.
• Direct video rather than film it. You decide what gets made and brief it.

Channels & Distribution

• Own search: SEO, the content that ranks, and visibility inside AI answer engines.
• Own paid end to end: Google Ads, paid social and LinkedIn, from targeting through creative to budget, judged on opportunities created rather than clicks.
• Get every piece in front of the right people more than once, across LinkedIn, YouTube, email and partner channels.

Funnel & Lifecycle

• Improve conversion on the pages and forms we already have.
• Build nurture and lifecycle email.
• Keep the handover to sales clean, with a feedback loop on what actually closes.

Data & Insights

• Improve dashboard that ties marketing activity to opportunities and revenue.
• Work out which touchpoints genuinely drive pipeline, across two products and four markets.

Qualifications

You have done this before. You have helped bend a growth curve, and can explain what actually caused it. This is the one we weigh most heavily.

You combine strategic thinking with execution. You can connect what you are doing this week to where the business needs to be in two years. You like building things from the ground up and making them scale.

You are creative. Ideas, content, video concepts, ad creative. You can look at a warehouse problem and see the angle nobody has used yet.

You are data driven. Comfortable with analytics, honest about results, and able to tell a real signal from a flattering one.

You are willing to understand warehouse operations. Willing to walk the floor, talk to operations managers and learn how picking, packing and slotting actually work. Nobody markets well to this sector without that curiosity.

Also expected:

• Background in B2B SaaS or software. Experience in logistics, warehousing or supply chain technology is a strong plus.
• Solid search competence across SEO, SEA and paid search & hands-on experience running paid campaigns.
• Tech savvy.
• Comfortable using AI tools as a working method to multiply your own output.
• An obsession with structured experiments

What we offer

• Ownership in a fast-growing company.
• A scalable product that delivers great results
• A young, cool & enthusiastic team with a mindset to conquer the world!