Growth Lead – New-to-Bank Acquisition

ing; Brussel; On-site; EUR 110,000 - 150,000; Full time

Job summary

ING Belgium is seeking a Product Area Lead Customer Acquisition to own the New-to-Bank strategy and drive new customer inflow across Minors & Gen Z, Starters, Expats, and referrals. You will shape the end-to-end acquisition agenda and collaborate with the Daily Banking & Brand teams to optimize digital journeys.

In this senior role, you will lead a multi-disciplinary squad, drive AI and data-driven marketing, manage budgets, and report progress to the Tribe Lead Growth.

Responsibilities

• Own ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow.
• Define and execute acquisition strategies for Minors & Gen Z, Starters, Expats and referrals with Daily Banking & Brand teams.
• Lead transformation initiatives to improve acquisition effectiveness across the funnel from traffic to conversion.
• Drive AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth.
• Contribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums.
• Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles).
• Manage acquisition, campaign and performance marketing budgets.
• Ensure optimal allocation of resources and marketing investment returns (CPA).
• Develop business cases and strategic recommendations for growth initiatives.
• Lead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics.

Job description

ING Belgium is seeking a Product Area Lead Customer Acquisition to own the New-to-Bank strategy and drive new customer inflow across Minors & Gen Z, Starters, Expats, and referrals. You will shape the end-to-end acquisition agenda and collaborate with the Daily Banking & Brand teams to optimize digital journeys.

In this senior role, you will lead a multi-disciplinary squad, drive AI and data-driven marketing, manage budgets, and report progress to the Tribe Lead Growth.