Group Sales Excellence Leader

Puratos; Groot-Bijgaarden; On-site; EUR 110,000 - 170,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Puratos, a global leader in bakery, patisserie and chocolate ingredients, seeks a Group Sales Excellence Lead at its Belgium HQ in Groot-Bijgaarden. You will define and lead our global Sales Excellence strategy, shaping scalable processes, governance, and ways of working across markets and channels to elevate commercial performance.

You will accelerate CRM adoption, drive data quality, and leverage AI-enabled tools.

Qualifications

• Senior sales leadership experience in international contexts.
• Experience implementing Sales Excellence programs across markets.
• Strong commercial acumen with CRM, analytics and AI capabilities.

Responsibilities

• Define and lead the global Sales Excellence strategy across markets and channels.
• Increase sales effectiveness through pipeline management, account planning and segmentation.
• Accelerate CRM adoption, data quality, and use of AI-enabled commercial tools.
• Create visibility with KPIs, dashboards and benchmarking for continuous improvement.
• Build scalable sales capabilities via the Sales Academy and best-practice sharing.
• Lead global transformation and align regional/local sales orgs to global ambitions.
• Collaborate with Sales, Marketing, Finance, Supply Chain, R&D and Digital teams.

Skills

Senior sales leadership

International environment

CRM & sales transformation

Analytics & insights

AI-enabled tools

Sales enablement

Change leadership

Cross-functional collaboration

Tools

CRM platforms

Sales analytics tools

Job description

Are you passionate about shaping the future of food? At Puratos, we turn bold ideas into lasting impact through innovation, expertise, and a commitment to well-being.

To strengthen our commercial team at our HQ in Belgium , we are looking for a Group Sales Excellence Lead.

Your Mission

Join Puratos as Group Sales Excellence Lead and shape how we drive sales excellence globally. You will build scalable capabilities, processes and tools that strengthen commercial performance, customer engagement and profitable growth across our markets. You report to our Chief Sales & Customer Officer and lead a team to drive the Sales Excellence agenda.

What you will do

• You define and lead our global Sales Excellence strategy, translating our commercial priorities into a consistent framework of sales processes, governance, standards and ways of working across markets and channels.
• You increase sales effectiveness and productivity by strengthening areas such as pipeline and opportunity management, key account planning, customer segmentation and route-to-market execution.
• You accelerate CRM and digital sales excellence, driving adoption, data quality and disciplined use of CRM, sales automation, analytics and AI-enabled commercial tools.
• You create greater visibility on commercial performance by establishing meaningful KPIs, dashboards and insights that enable benchmarking, fact-based decisions and continuous improvement.
• You build sales capabilities at scale, further developing our global Sales Academy, sales methodologies, leadership capabilities, learning journeys and sharing of best practices.
• You lead global transformation and change, engaging regional and local sales organizations and building a network of Sales Excellence ambassadors to embed new tools, processes and behaviors sustainably.
• You connect functions behind our commercial ambition, partnering closely with Sales, Marketing, Finance, Supply Chain, R&D, Business Units, Customer Marketing and Digital teams to strengthen end-to-end execution.

What we expect from you

• You bring significant senior sales leadership experience in an international or multi-regional environment, ideally working across different markets, channels and customer segments.
• You have a strong track record in implementing a Sales Excellence Program or in leading a commercial transformation, including designing and deploying sales processes, governance, KPIs and performance routines.
• You combine strong commercial acumen with hands-on expertise in CRM, digital sales transformation, analytics and sales enablement, and understand how emerging AI capabilities can improve commercial effectiveness.
• You have successfully built sales capabilities and high-performance cultures, for example through Sales Academies, coaching, sales methodologies and structured best-practice sharing.
• You are an influential change leader who can navigate a global matrix organization, create alignment among senior stakeholders and translate global ambitions into solutions that work in diverse local markets.
• You are a strong collaborator and communicator, comfortable partnering across functions and cultures. International experience is essential, and experience within food ingredients, bakery, patisserie, chocolate, FMCG or B2B foodservice is a strong advantage.

What you can expect from Puratos

You join a rapidly growing international leader with a culture of innovation and entrepreneurship, offering you the freedom to make an impact. At Puratos, we believe in rewarding talent and dedication. You can count on a competitive and comprehensive benefits package.

We are committed to fostering an environment where you can grow, innovate, and make an impact. If you're looking for a workplace that values transparency, development, and passion, we'd love to hear from you!

Our Mission

At Puratos, we believe that food has extraordinary power in people’s lives. As the global leader in bakery, patisserie and chocolate ingredients, we turn innovation and food culture into opportunities for our customers’ success. We continuously improve the way we work by being curious about digital innovation — including data, automation and AI — to learn, collaborate and create impact together.

We want to move the planet forward by creating innovative food solutions for the health and well-being of people everywhere. With over 11,000 employees in over 85 countries and turnover of 3.6 billion euros (2025), Puratos thrives on innovation, a pioneering spirit, and a unique culture. Our strong growth and commitment to local communities make working at Puratos truly special.

At Puratos Belgium, we offer a wide range of career opportunities across our HQ, and 5 production sites. Our dedication to safety, health and wellbeing, along with respectful collaboration, empowers our employees to innovate and grow together. Our headquarters is in Groot-Bijgaarden, and we have five production sites located in Groot-Bijgaarden, Erembodegem, Lummen, Andenne, and St-Vith. Driven by an entrepreneurial mindset, we pave the way for career growth and meaningful contributions within our company, the industry, and the communities we serve.
We are a People First organization driven by our values and Puratos magic culture. Join us to drive positive change through food innovation for good.

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.We are more than 10.000 employees in over 80 countries and a consolidated turnover of 3 billion euros (in 2023). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.