Global Market & Competitive Intelligence Manager

Puratos; Groot-Bijgaarden; Sur place; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Meal vouchers

Dental and hospitalization insurance

Company Car

Bonus

13th month pay

Training days

Résumé du poste

Puratos Belgium is seeking a Global Market & Competitive Intelligence Manager to shape strategic direction by gathering, analyzing, and interpreting market and competitor information across bakery, patisserie, and chocolate sectors. The role requires collaboration with marketing, sales, and R&D to drive business growth.

With a Master’s degree and 10+ years in Marketing Intelligence, you will deliver actionable insights, stay ahead of industry trends, and travel internationally up to 25%.

Qualifications

• Master's degree in Marketing, Business Administration, or related field.
• 10+ years of experience in Marketing Intelligence.
• Proven track record of developing and executing insight strategies.
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent communication and interpersonal skills; ability to work in a global, cross-functional team.
• Curious, data-driven, digital-savvy; understand local cultural diversity.
• Willingness to travel internationally 25%.

Responsabilités

• Conduct market research to identify market size, share, trends, and opportunities in bakery, patisserie, and chocolate sectors.
• Monitor and analyze competitor activities, including product launches and pricing strategies.
• Stay up-to-date on industry trends, risks, and technological advancements.
• Provide strategic recommendations and market/country factbooks for senior management and customers.
• Coordinate market research with agencies and consultants; collaborate with marketing, sales, and R&D.
• Prepare and present detailed reports and presentations on findings to stakeholders.
• Train local teams on tools and data collection processes.

Connaissances

Market intelligence

Strategic thinking

Analytical skills

Cross-functional teamwork

Global collaboration

Travel 25%

Formation

Master's Degree in Marketing/Business Admin

Description du poste

Job Detail

Global Market & Competitive Intelligence Manager

Job Location: BEL - Groot-Bijgaarden

Country/Region: Belgium

Who are you? Professionals Permanent/Temporary Permanent Working time Full Time Req ID 36131

Join the Magic

Our Mission

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

We are a privately owned growing family company with more than 11.000 employees in 87 countries and a turnover of 3.7 billion euros. Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.

To strengthen our Headquarters team in Groot Bijgaarden, we are looking for a:

Global Market & Competitive Intelligence Manager

Mission:

The Global Market and Competitive Intelligence Manager will play a crucial role in shaping Puratos' strategic direction by gathering, analyzing, and interpreting information about market trends, competitor activities, and industry developments. This position is essential for helping the organization achieve its business goals and adapt to a constantly changing market environment. It will also contribute to providing valuable market insights to our customers helping them thrive.

What will you do:

• Market Research : Conduct comprehensive market research to identify market size, market share, trends, competitive landscape, and potential opportunities in the bakery, patisserie, and chocolate sectors.
• Competitive Analysis : Monitor and analyze competitor activities, including product launches, pricing strategies, marketing campaigns, and business developments.
• Industry Trends : Stay up to date on industry trends, technological advancements, risks that could impact Puratos' business.
• Strategic Recommendations : Build market & country factbooks landscaping the market with general economic, consumption and key competitor information. You provide actionable insights and strategic recommendations to senior management and customers to inform decision-making and drive business growth.
• Collaboration : Guardian of the process you continuously strive to improve the quality and the reliability of the data collection. In collaboration with research agencies or consultants you coordinate market and competitive research to gradually improve the fact-base of the exercise. You work closely with various departments including marketing, sales, and R&D, to ensure intelligence findings are integrated into business strategies. You support the Group M&A Director with facts & figures and prepare specific competitive deep dives upon request of the acquisition committee.
• Reporting : Prepare and present detailed reports and presentations on market and competitive intelligence findings to key stakeholders.
• Tool Management : Manage and utilize various tools and platforms for data collection, analysis, and dissemination of intelligence. Train the local teams on the selected tools.

Who are we looking for:

• You own a Master's Degree in Marketing, Business Administration, or a related field.
• You have 10+ years of experience in Marketing Intelligence, preferably in an international or B2B environment.
• You have a proven track record of developing and executing successful insight strategies.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills. Ability to work effectively in a global, cross-functional team environment.
• You take initiative and are able to work in strong collaboration with a diverse team of Marketing Intelligence Champions across the globe.
• You are curious, data driven, digital savvy and inspired by the understanding of local culture's diversity.
• You are determined to continuously improve everything we do, daring to challenge boundaries to deliver superior value in customer experiences.
• Whatever happens, our customer always comes first for you.
• You share an interest to learn and know more about the world of bread, patisserie and chocolate.
• Willingness to travel internationally 25% of the time.

What you can expect from Puratos?

You will join a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.

We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.

You will be welcomed in a dynamic work environment where passion for innovation, team spirit and continuous improvement are key. You can count on a competitive salary package with attractive benefits such as:

• Meal vouchers (10€/day)
• Group, dental and hospitalization insurance fully paid by Puratos
• Company Car
• Bonus
• 13th month pay
• Minimum 5 training days per year
• Responsibilities and the possibility to take ownership of your work

Watch our corporate movie and feel the Puratos Magic:

https://www.youtube.com/watch?v=XNRsBzuRlNI

Working at Puratos is choosing a Top Employer in Belgium.

Shall we meet soon?

#LI-PL2

Working at Puratos Belgium

At Puratos Belgium, we offer a wide range of career opportunities across our HQ, and 5 production sites. Our dedication to safety, health and wellbeing, along with respectful collaboration, empowers our employees to innovate and grow together. Our headquarters is in Groot-Bijgaarden, and we have five production sites located in Groot-Bijgaarden, Erembodegem, Lummen, Andenne, and St-Vith. Driven by an entrepreneurial mindset, we pave the way for career growth and meaningful contributions within our company, the industry, and the communities we serve.
We are a People First organization driven by our values and Puratos magic culture. Join us to drive positive change through food innovation for good.

→ Learn more about Puratos Belgium

This is Puratos

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.We are more than 10.000 employees in over 80 countries and a consolidated turnover of 3 billion euros (in 2023). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.

→ Learn more about Puratos