Global Market & Competitive Intelligence Manager

Puratos

Dilbeek

On-site

EUR 90,000 - 140,000

Full time

9 days ago

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Benefits offered by this job

Meal vouchers

Dental and hospitalization insurance

Company Car

Bonus

13th month pay

Training days

Job summary

Puratos, a global leader in bakery, patisserie and chocolate ingredients, invites a Global Market & Competitive Intelligence Manager to join the Headquarters team in Groot Bijgaarden. You will lead market research, competitive analysis, and industry trend monitoring to shape Puratos' strategic direction.

Collaborating with marketing, sales and R&D, you will deliver insights, country factbooks, and executive reports, while managing tools and training local teams.

Qualifications

Master’s degree in Marketing, Business Administration, or related field.
10+ years in Marketing Intelligence, preferably international or B2B.
Proven track record of developing and executing insight strategies.
Strong analytical skills and ability to translate data into insights.
Excellent communication and interpersonal skills in a global, cross-functional setting.
Willingness to travel internationally 25% of the time.

Responsibilities

Market Research: Identify market size, share, trends, and opportunities in bakery, patisserie and chocolate sectors.
Competitive Analysis: Monitor competitor activities, launches, pricing, campaigns, and business developments.
Industry Trends: Stay up to date on industry trends, tech advancements, and risks to Puratos' business.
Strategic Recommendations: Build market country factbooks; provide actionable insights to senior management and customers.
Collaboration: Coordinate research with agencies/consultants; work with marketing, sales and R&D.
Reporting: Prepare and present detailed reports on findings to stakeholders.
Tool Management: Manage tools for data collection and disseminate intelligence; train local teams.

Skills

Marketing Intelligence

Analytical skills

Communication

Cross-functional collaboration

Initiative

Travel readiness

Education

Master's degree in Marketing or Business Administration

Job description

Our Mission At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

Join the Magic

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

Our Mission

We are a privately owned growing family company with more than 11.000 employees in 87 countries and a turnover of 3.7 billion euros. Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.

Global Market & Competitive Intelligence Manager

To strengthen our Headquarters team in Groot Bijgaarden, we are looking for a:

Mission:

The Global Market and Competitive Intelligence Manager will play a crucial role in shaping Puratos' strategic direction by gathering, analyzing, and interpreting information about market trends, competitor activities, and industry developments. This position is essential for helping the organization achieve its business goals and adapt to a constantly changing market environment. It will also contribute to providing valuable market insights to our customers helping them thrive.

What will you do:

Market Research: Conduct comprehensive market research to identify market size, market share, trends, competitive landscape, and potential opportunities in the bakery, patisserie, and chocolate sectors.
Competitive Analysis: Monitor and analyze competitor activities, including product launches, pricing strategies, marketing campaigns, and business developments.
Industry Trends: Stay up to date on industry trends, technological advancements, risks that could impact Puratos' business.
Strategic Recommendations: Build market & country factbooks landscaping the market with general economic, consumption and key competitor information. You provide actionable insights and strategic recommendations to senior management and customers to inform decision-making and drive business growth.
Collaboration: Guardian of the process you continuously strive to improve the quality and the reliability of the data collection. In collaboration with research agencies or consultants you coordinate market and competitive research to gradually improve the fact-base of the exercise. You work closely with various departments including marketing, sales, and R&D, to ensure intelligence findings are integrated into business strategies. You support the Group M&A Director with facts & figures and prepare specific competitive deep dives upon request of the acquisition committee.
Reporting: Prepare and present detailed reports and presentations on market and competitive intelligence findings to key stakeholders.
Tool Management: Manage and utilize various tools and platforms for data collection, analysis, and dissemination of intelligence. Train the local teams on the selected tools.

Who are we looking for:

You own a Master’s Degree in Marketing, Business Administration, or a related field.
You have 10+ years of experience in Marketing Intelligence, preferably in an international or B2B environment.
You have a proven track record of developing and executing successful insight strategies.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and interpersonal skills. Ability to work effectively in a global, cross-functional team environment.
You take initiative and are able to work in strong collaboration with a diverse team of Marketing Intelligence Champions across the globe.
You are curious, data driven, digital savvy and inspired by the understanding of local culture’s diversity.
You are determined to continuously improve everything we do, daring to challenge boundaries to deliver superior value in customer experiences.
Whatever happens, our customer always comes first for you.
You share an interest to learn and know more about the world of bread, patisserie and chocolate.
Willingness to travel internationally 25% of the time.

What you can expect from Puratos?

You will join a fast-growing, stable family business that has become an international market leader with a corporate culture in which innovation and entrepreneurship are part of our main priorities. You will benefit from a great deal of freedom in your work, with plenty of room for initiative.

We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.

You will be welcomed in a dynamic work environment where passion for innovation, team spirit and continuous improvement are key. You can count on a competitive salary package with attractive benefits such as: