Go-to-Market Specialist

InvestSuite; Belgique; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid work model

Mentoring & growth path

International team

Fintech scale-up environment

Job summary

InvestSuite is a fast-growing fintech scale-up in Leuven, offering a hybrid role at the intersection of marketing, sales and data. You will manage social media, run paid campaigns, and support the sales team with proposals and targeted materials.

We seek a curious, proactive marketer with 1 year of experience, strong English, and familiarity with CRM (HubSpot) and CMS (Framer). The role provides a steep learning curve and room to grow into senior marketing or revenue operations roles.

Qualifications

• Bachelor's or master's degree in Marketing/Communications with 1 year of relevant experience.
• Curious, proactive and eager to learn quickly in a fast-growing fintech environment.
• Solid understanding of social media management and paid ad platforms.
• Analytical mindset with dashboards and automation tools; KPI-driven.
• Excellent written English and ability to produce client-ready materials.
• Experience with CRM (HubSpot) and CMS (Framer) is advantageous.

Responsibilities

• Develop and execute social media strategy across channels (LinkedIn focus).
• Create posts and copy reflecting the brand voice and campaigns.
• Plan, launch and optimize paid advertising campaigns.
• Coordinate with PR and press on announcements and media opportunities.
• Support sales with personalised proposals and RFPs; build presentations.
• Build dashboards to track campaign performance and ROI.
• Ensure go-to-market speed with workflows and automations.

Skills

Marketing knowledge

Analytical mindset

Communication

Cross-functional collaboration

Organized

Curiosity/learn quickly

Education

Bachelor's or Master’s in Marketing/Communications

Tools

HubSpot

Framer

Google Ads

LinkedIn Ads

Adobe/Figma

Job description

Location: Leuven (hybrid)

About InvestSuite

InvestSuite is a fast-growing global B2B embedded InvestTech provider. We help financial institutions realise their digital wealth transformation journey and create the most delightful investing experiences for their customers. Within our organisation, we have 15 nationalities building our "international DNA" and clients on 4 continents. We are a place where bankers, creative designers, imagineers, mathematicians, computer & behavioural scientists meet. We are builders and growers, obsessed with innovation and the construction of exciting products that benefit our clients’ clients. We are excited to work at the crossroads of investing, economics, deep science (AI & machine learning), finance, design, and the digital world. Can there be anything more exciting?

About the Role

As our Go-to-Market Specialist, you'll sit at the intersection of marketing, sales, and data. Reporting to the CRO, you'll manage our social media presence and paid campaigns, support the sales team in turning leads into pipeline and winning proposals, and build the dashboards that show what's actually working. This is a broad, hands-on role, ideal for someone keen to advance in their career. We are looking for someone who is eager to learn quickly, take on responsibility, and grow into a more senior position as the company scales. You'll get exposure across the full revenue funnel and plenty of room to develop new skills.

Key Responsibilities

Marketing & Content

• Develop and execute our social media strategy across relevant channels (mostly LinkedIn)

• Write and produce social media posts and copy that reflect our brand voice

• Plan, launch, and optimize paid advertising campaigns

• Coordinate with PR and press contacts on announcements and media opportunities

• Coordinate the company award applications and event attendances

• Update and optimize the company website (e.g. SEO, GEO)

Campaigns & Performance

• Plan and run marketing campaigns end-to-end, from concept to execution

• Build and maintain dashboards to track and refine campaign and channel performance

Sales Enablement & Alignment

• Monitor incoming leads and help assign them to the right owner

• Support the sales team with personalised presentations for prospects and clients

• Assist with RFPs and proposals, including building presentations and researching target companies to strengthen submissions

• Support sales/marketing alignment through regular planning and communication

• Create workflows and automations that ensures faster go-to-market

What We're Looking For

• Experience: A bachelor's or master’s degree in (Digital) Marketing, Communications or a related field. Minimum 1 year of experience in a marketing or revenue operations role. This is a great next step for someone building broad, hands-on commercial experience.

• Mindset: curious, proactive, and motivated to learn quickly; comfortable asking questions and taking on a variety of new challenges; chaos doesn’t scare you, it motivates you.

• Digital marketing skills: a sound understanding of social media management and/or paid ad platforms (e.g. LinkedIn Ads, Google Ads). Basic graphic design skills (Adobe, Figma or similar) are a big plus. We’ll help you build on this.

• Analytical mindset: Achieving your KPIs is what fuels your work. You should be comfortable with (or keen to learn) dashboards and automation tools (e.g. in HubSpot) as well as using AI tools like Claude day-to-day to draw conclusions from campaign data.

• Communication: strong written English with attention to detail; able to produce clear, on-brand copy and client-ready presentations.

• Cross-functional collaboration: comfortable working closely with sales teams; familiarity with CRM tools (e.g. HubSpot) and CMS tools (e.g. Framer) is a plus.

• Organized: someone who thrives in a flexible environment and can bring structure where it is needed.

• Nice to have: interest in fintech or wealthtech.

What We Offer

• A competitive remuneration

• A hybrid working model based out of our Leuven office, with an international team

• A steep learning curve with hands-on mentoring and a clear path to grow into a more senior marketing or revenue operations role

• Broad exposure across marketing, sales, and proposals from day one

• The chance to work at a fast-growing fintech scale-up with an international client base

• A supportive, down-to-earth team culture that values input from everyone

• Equal opportunity: All qualified applicants will receive consideration for employment without regard to age, race, religion, sex, gender identity or expression.

Role Structure: Freelance / B2B Contract (Dedicated, long-term collaboration)

Contract Type: Independent Contractor (Ongoing engagement, invoice-based)

Commitment: Long-term, full-scope partnership on a freelance contract basis

No agencies!