French-Speaking CX Marketing Consultant | Belgium

Huble; Brussel Hoofdstad; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Dental insurance

Meal vouchers

Annual leave + RTT days

Company laptop

Transport subsidy

Job summary

Huble is seeking a Marketing (CX) Consultant with deep expertise in marketing strategy and MarTech to consult with clients, map technology architectures, and implement HubSpot-driven marketing operations. The role demands initiative, solution orientation, and strong English communication.

You will guide Strategy, Customer Journey, and CRO efforts across client engagements in a fast-paced agency setting. Ideal candidates bring 6+ years in digital marketing, agency experience, and a track record

Qualifications

• 6+ years of experience in digital marketing.
• Excellent command of English, with exceptional writing and communication skills.
• Previous experience in a digital agency/consultancy is a bonus.
• Developed multiple marketing strategies (Inbound, ABM, Website, Retention, Marketing nurtures, etc.) and managed these from concept to execution.

Responsibilities

• Consult with clients to define success metrics and KPIs based on objectives and complex requirements.
• Understand client processes and audiences quickly to tailor strategies.
• Audit current marketing to identify improvements and provide Martech best practice recommendations.
• Design and implement Marketing Operations using HubSpot and related tools; map workflows and jobs-to-be-done.
• Brief and coordinate with creative/SEO/paid media teams; run QA and ensure alignment with marketing goals.
• Provide training and change-management to ensure adoption of solutions.

Skills

Marketing strategy

Client consulting

MarTech knowledge

English writing

Education

Marketing or Business Strategy degree

Tools

HubSpot

CMS (WordPress/Drupal/Wix)

SEO

Paid Media

Marketing Automation

Job description

Welcome to Huble , a HubSpot’s 2024 global partner of the year!We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human.

Who we are looking for:

As a Marketing (CX) Consultant you need to be an expert in marketing strategy and the MarTech space at Huble Digital. This will include consulting with clients about their business and marketing needs, compiling strategy and technology architecture, configuring technology, and managing change.

You should be driven, take initiative, and always look for new and better ways to do things. You need to be very solution-oriented (with experience in business and marketing), research-driven, and analytical. You should be a highly motivated individual who thrives in a fast-paced and agency-style team environment and can easily adapt to changing market and organisational requirements. You need to be passionate about your work to the point where it inspires others.

Key performance areas:

Marketing Consulting, Goal Setting & Auditing

• Work with clients to define what success looks like and associate metrics from their objectives and very complex business requirements
• Gaining a fast understanding of client needs, processes, and audiences
• Audit existing marketing to identify areas for improvement
• Analyse and provide Martech best practice recommendations
• Develop innovative solutions/ apply out-of-the-box thinking for complex marketing problems

• Ongoing with your clients to consult on their challenges and to develop solutions to their business problems as part of a backlog
• Report on the overall performance of marketing against key KPIs and identify solutions to address challenges
• Ensure a healthy and productive relationship with the client that they see you as a “value add” to their business

Marketing Strategy / Customer Journey Design

• Marketing & Customer Experience strategy including but not limited to messaging & positioning, target audience ICP and person development, journey mapping, and behavioural change design
  • Briefing creative, SEO, and Paid Media specialists teams on requirements
  • Briefing junior marketing consultants/ specialists to assist with the launch campaigns and running QA
• Marketing strategy can include but is not limited to Inbound Marketing, ABM, Go-To-Market, Always-On, Lead Nurture and Marketing Automation, Event Promotion, Referrals, etc.

Website CRO Strategy

• Defining the overarching website objectives, website page/ navigation architecture, strategic page layouts, documenting “Jobs To Be Done” and ensuring the website is optimised for target audiences and follows CRO best practices
• Auditing existing website content to see what needs to be kept, updated, removed or if new content needs to be created
• Briefing designers and developers and ensuring the outputs are aligned with the business and marketing requirements
• Working with SEO specialists to inform SEO requirements
• Functional testing before going live

HubSpot / Technology For Marketing Operations

• As part of CRM onboarding, you will be responsible for consulting and workshopping with clients to understand and document their marketing operational requirements
  • Marketing Operational Business Process Mapping
  • Utilising a “Jobs To Be Done” framework describing the various steps
• Identify areas of the current marketing operations that can be improved, such as lead scoring, marketing automation, segmentation, and utilising Hubspot’s features to the fullest
• Setup/Optimisation of marketing systems, automation, reports, and migration of existing marketing
  • Brief setup requirements to Solution Architects, Developers, and Junior Consultants/ Specialists
  • Where the need for an integration with another system is identified, brief requirements to Solution Architects, and Developers
• Run functional testing of processes and automation against business requirements
• Provide training and change management (workshops and process documentation) to ensure the adoption of HubSpot

To excel in this role, you should have the following:

The Marketing role at Huble requires a strong background in marketing as the business problems marketing consultants are expected to solve can be cross-departmental, operational, data-related, market/ audience related, require different channels or require tactical optimisation. As such Huble marketing consultants need to have a strong background to build on to support our clients when it comes to consulting.

Our ideal candidate would have the following background/ experience:

• Relevant Tertiary qualification in Marketing or Business Strategy. (E.G A BComm Honours, BBusSci in Marketing, Masters in Marketing or Business, etc) or evidence of continuous education through other relevant marketing certifications
• Excellent command of English, with exceptional writing and communication skills

• 6+ years of experience working in digital marketing.
• Previous experience in a digital agency/consultancy working in a client-facing consulting/specialist role (consulting, solution building, implementation, and training) would be a bonus

• Has developed multiple marketing strategies (Inbound, ABM, Website, Retention, Marketing nurtures, etc) and managed these from concept to execution
• Ability to work with clients and conduct desk research to develop ICP audiences and personas to inform marketing messaging and topics/ themes
• Has been responsible for reporting on the performance of digital marketing and setting up of reporting
• Has a very strong business acumen not just in marketing but a strong understanding of sales and customer service and worked alongside these functions in a marketing capacity
• Has developed/ run marketing automation programs previously and has a strong understanding of how to leverage data for marketing
• Previous experience in organisational change management, behavioural science, brand strategy, or GTM strategy would be a bonus
• A solid knowledge of HubSpot or equivalent (i.e. SalesForce, Pardot, Marketo, etc.)
• Being certified in HubSpot or equivalent (i.e. SalesForce, Pardot, Marketo, etc.) would be a bonus
• A solid knowledge of HubSpot CMS or equivalent CMS (i.e. WordPress, drupal, wix, etc.)
• Demonstrable experience/ history in at least 2 of the following areas of either doing the work directly OR directly managing/ briefing and reviewing the performance and advising on optimisations and owning the results:

• SEO/ Organic Traffic
• Paid Media (including paid social)
• Email Marketing/ Marketing Automation
• Website Strategy/ Website CRO

These personal qualities are key to your success:

1. Innovative and entrepreneurially minded
2. If you see something is not working or you have a better way of doing it, you will stop and improve the process causing the issue
3. Always questioning
4. Superb interpersonal skills coupled with the ability to work independently as well as part of a team
5. Hard-working and eager-to-learn attitude
6. Mature: High emotional Intelligence
7. Dynamic: Full of energy, and enthusiasm, and has a sense of purpose
8. Focused on delivering quality at all times with an impeccable eye for detail, meticulous
9. Ability to be flexible and adaptable in an ever-changing environment, short lead-time requests, and multiple projects.
10. Must be able to demonstrate strong problem-analysis and problem-solving skills and be proactive and action-oriented
11. Excellent time and self-management skills
12. Ability to convey information and ideas through a variety of ways to individuals or groups in a manner that engages the audience and helps them to understand and retain the message
13. Must be dedicated to continued learning and research to keep abreast of trends and changes within the HubSpot environment
14. Data and performance-driven

As part of the remuneration package, you will receive the following

• Benefit from full dental/hospitalisation/medical insurance.
• Enjoy monthly meal vouchers.
• Take advantage of 20 days of annual leave over and above the public holidays. In addition, you will be entitled to 12 reduction in work time days.
• Stay connected with a phone subscription.
• Work efficiently with a company-provided laptop.
• Save on commuting expenses with a public transport subscription.
• Receive an allowance to use as you wish.

Interview Process

• Video Interview
• 1st Interview (30 min)
• Assessment
• Presentation Interview (60 min)
• Final Interview (30 min)

We aim to complete the process in under 15 working days (subject to availability).

NB - Please note that candidates must have the legal right to work and current residency in Belgium.