Global ABM & Integrated Campaigns Lead

Silverfin; Oost-Vlaanderen; Híbrido; EUR 54.000 - 72.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Visma‑group benefits

Wellbeing Days

Career development allowance

Team retreats and offsites

Descripción de la vacante

Silverfin is seeking an Integrated Campaigns & ABM Programme Manager to orchestrate global campaigns and ABM across multiple European markets. You will partner with the Product Marketing and field teams to design campaigns, manage the calendar, and ensure delivery of MQAs and pipeline.

You will lead a cross‑regional task force, optimise nurture flows, and coordinate with sales on account plans. A hands‑on, international role with hybrid work and regional autonomy.

Formación

• 5+ years in B2B marketing, including integrated, multi‑channel campaigns in SaaS/tech.
• ABM experience: 1:1, 1:few and programmatic plans against target accounts.
• Marketing across multiple countries and languages, with localisation.
• Shaping a campaign portfolio with product marketing and regional teams.
• Coordination of specialists across functions, countries and time zones.
• Experience working with sales on target accounts and follow‑ups.

Responsabilidades

• Define, with Product Marketer and field marketers, campaigns for each BU.
• Build campaigns sized to MQAs and maintain visibility from brief to results.
• Own the global integrated campaign calendar across regions.
• Lead the bi‑weekly campaigns and content task force with a clear decision log.
• Run the ABM programme day‑to‑day across business units.
• Translate ABM framework into 1:1, 1:few and programmatic plays.
• Grow account reach and penetration; report on MQA & pipeline.
• Ensure nurture and exclusion logic; manage localisation with regions.
• Collaborate with sales and field on account planning.

Conocimientos

Integrated campaigns

ABM programmes

HubSpot

Salesforce

Campaign management

Localization

Content collaboration

Data analysis

English fluent

Dutch/French advantage

Herramientas

HubSpot

Salesforce

LinkedIn Campaign Manager

Canva

Descripción del empleo

Silverfin is seeking an Integrated Campaigns & ABM Programme Manager to orchestrate global campaigns and ABM across multiple European markets. You will partner with the Product Marketing and field teams to design campaigns, manage the calendar, and ensure delivery of MQAs and pipeline.

You will lead a cross‑regional task force, optimise nurture flows, and coordinate with sales on account plans. A hands‑on, international role with hybrid work and regional autonomy.