Field Sales Manager

Tech Sales Jobs; Antwerpen; On-site; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Company car

Job summary

Vitamin Well Group is seeking a senior Field Sales Manager for Benelux, based in Mechelen, with substantial field sales responsibilities across Belgium and the Netherlands. You will lead, develop, and optimize a high-performing field sales force to deliver profitable growth, secure distribution, and ensure in-store and Out of Home execution.

The role combines strategic planning with hands-on leadership and cross-functional collaboration to elevate commercial excellence.

Qualifications

• Proven track record in leading field sales teams in FMCG or consumer brands.
• Experience driving commercial excellence and sales execution, customer development and performance management.
• Strong ability to analyse data and insights to steer strategy and in-store execution.
• Excellent leadership, coaching and relationship-building skills.
• Fluent in English and French; Dutch is an advantage; must hold a valid driver’s license.

Responsibilities

• Lead, inspire, and develop a field sales team to achieve high performance.
• Drive growth through clear strategic direction and disciplined execution across Retail and Out of Home channels.
• Steer performance via KPI management and data-driven decisions.
• Build and nurture long-term relationships with customers and partners across the Benelux.
• Collaborate with marketing, trade marketing and supply chain for successful launches and campaigns.
• Expand distribution, increase visibility, and strengthen presence in Retail and Out of Home.

Skills

Field sales leadership

Sales execution

Data-driven decision making

Commercial acumen

Leadership coaching

Cross-functional collaboration

English and French

Driver's license

Job description

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

Vitamin Well, Barebells and NOCCO are gaining strong momentum across the Benelux region, and we are expanding our team across sales, finance, marketing and operations to take the next step.

We are now looking for a senior Field Sales Manager Benelux to join us and strengthen our commercial presence across the region.

The role as Field Sales Manager – Benelux

This senior role as Field Sales Manager will be pivotal to driving our Retail and Out of home growth journey across the Benelux region. The position is based in Mechelen but will require a lot of work in the field.
You will hold full ownership for leading, developing, and optimising a high-performing field sales force across the Netherlands and Belgium. Your mission is to deliver profitable growth, secure strong distribution, and ensure that our brands are visible and well executed in-store and in Out of Home channel. You will combine strategic planning with hands-on execution, working closely with colleagues across marketing, trade marketing, and supply chain to make it happen. You will set direction, elevate execution standards, and ensure consistent commercial excellence across markets.

In short your responsibilities will be:

• Lead, inspire, and develop a team of field sales representatives to ensure high performance and motivation.

• Drive sustained growth through clear strategic direction and disciplined execution across retail and out of home channels.

• Steer performance through rigorous KPI management and data-driven decision-making.

• Build and nurture long-term relationships with customers and partners across the region.

• Collaborate with internal teams to ensure successful launches, campaigns, and execution in the field.

• Expand distribution, increase visibility, and secure strong presence in Retail and Out of Home.

• Stay ahead of competitors and adapt sales strategies to drive brand and business growth.

What you can expect

• A key leadership role in building and shaping our business in the Benelux region, with direct impact on growth and results.

• Working with strong international brands that consumers already know, recognise, and love.

• An entrepreneurial, fast-moving environment where decisions are made quickly and execution matters.

• Competitive salary and benefits, including a company car.

• This is where you lead from the front, set the benchmark for excellence, and drive growth in every point of sale.

Who are you

You are an accomplished sales leader with a proven record of driving results in the field. You lead from the front, motivate your team, and focus on execution that delivers results. You thrive in a fast-paced environment where autonomy, accountability, and high standards go hand in hand.

Essential skills to succeed

• Strong track record in sales execution and developing a field sales team, preferably within FMCG.

• Demonstrated success in driving commercial excellence and sales execution, customer development, and performance management.

• Solid understanding of Belgian Retail and Out of home channels, category dynamics, and trade structures.

• Strong commercial acumen with the ability to use data and insights to drive decisions.

• Excellent leadership, coaching, and relationship-building skills.

• Experience working cross-functionally with marketing, trade marketing, and supply chain.

• Fluent in English and French; Dutch is an advantage.

• A valid driver’s licence.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our assessment partner.