Content Coordinator - Vitamin Well Belgium

Vitamin Well Group; Mechelen; On-site; EUR 30,000 - 42,000; Full time

Job summary

Vitamin Well Group seeks a Content Coordinator Belgium to create and manage social content for Vitamin Well, NOCCO and Barebells in the Belgian market. You’ll film, edit, and adapt content for Instagram, TikTok and Snapchat, turning activations and collaborations into compelling posts.

You’ll be out at activations and events, collaborating with local and global teams from our Mechelen hub, delivering content from concept to posting with speed and creativity.

Qualifications

• Experience creating content for social media platforms such as Instagram, TikTok, and Snapchat.
• Practical experience with filming, editing, and content production.
• Fluency in English and French; Dutch is a strong plus.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Film, edit, and produce content across Vitamin Well, NOCCO, and Barebells.
• Turn activations, launches, partnerships, campaigns into engaging social content.
• Adapt content for different platforms, formats, and audiences.
• Coordinate content shoots, production activities, and creator collaborations.
• Work closely with creators, ambassadors, and internal stakeholders.

Skills

Content creation

Video editing

Storytelling

Project management

Social media strategy

English fluency

French fluency

Dutch a plus

Tools

Filming equipment

Editing software

Job description

Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

About the role

As Content Coordinator Belgium, you will be responsible for creating content for Vitamin Well, NOCCO, and Barebells across the Belgian market.

You will turn activations, creator collaborations, launches, trends, and community activity into engaging, platform-native content designed for social-first platforms. From filming and editing to concept development and delivering content ready for publishing, you will be involved throughout the content creation process.

This is not a desk-based content role. You will be out at activations, events, launches, creator collaborations, and community activities, capturing content where things happen.

You will work as part of the Belgium Social Marketing team and report directly to the Head of Social Marketing Benelux. The role is based at our hub in Mechelen.

In this role you will

Content creation

• Film, edit, and produce content across Vitamin Well, NOCCO, and Barebells
• Turn activations, launches, partnerships, campaigns, and community moments into engaging social content
• Adapt content for different platforms, formats, and audiences
• Support the development of content concepts and creative ideas
• Create content designed specifically for platforms such as Instagram, TikTok, and Snapchat

Trends and platform relevance

• Identify trends, formats, and opportunities relevant to our brands
• Create reactive and trend-driven content
• Continuously test new formats, hooks, storytelling techniques, and editing styles
• Stay up to date with platform developments and audience behaviour

Planning and production

• Support content planning across brands and channels
• Coordinate content shoots, production activities, and creator collaborations
• Work closely with creators, ambassadors, and internal stakeholders
• Help maintain a consistent creative quality across all brands

Social marketing

• Work closely with Brand Experience and Online Community to create content around activations, launches, and community initiatives
• Contribute ideas and creative input to content planning and campaigns
• Use performance insights and learnings to continuously improve content output

What you can expect

• The opportunity to shape how Vitamin Well, NOCCO, and Barebells show up across social media in the Belgian market
• A role where creativity, initiative, and execution are valued
• The chance to work across multiple brands, platforms, and content formats
• Close collaboration with local and global teams
• A fast-moving environment where there is always something new to create

Who you are

You enjoy creating content and have a strong understanding of what works across social media platforms.

You are curious, creative, and always paying attention to new formats, trends, and ways of capturing attention. At the same time, you are comfortable moving from idea to execution and getting content produced when it is needed.

You enjoy being out in the market, capturing content around activations, launches, creators, and communities rather than sitting behind a desk all day.

You enjoy moving quickly, testing ideas, and learning from what performs.

To succeed in this role, you likely have

• Experience creating content for social media platforms such as Instagram, TikTok, and Snapchat
• Practical experience with filming, editing, and content production
• A strong understanding of social media trends, formats, and platform behaviour
• Experience creating content for brands, organisations, personal channels, or similar environments
• A creative mindset combined with a hands-on approach
• The ability to manage multiple projects and deadlines
• Fluency in English and French, while Dutch is considered a strong plus

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.