Director, Stills, Belux

Coca-Cola HBC; Brussel; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Coca-Cola HBC in Belgium invites a Director of Brand Management to lead BELUX brand strategy and execution. You will drive long-term and annual plans, translate global strategies into local portfolios, and collaborate with bottlers, commercial teams, and analytics to grow market share.

The role demands strong leadership, cross-functional influence, and a track record of delivering impact. You will manage a team, influence across EU networks, and ensure flawless activation across channels while

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership experience.
• Experience activating global/OU strategies at local market level.
• Experience working with bottlers or franchise partners.
• Excellent communication, influencing, and stakeholder management; fluent in English; French and/or Local preferred.

Responsabilités

• Brand Strategy & Portfolio Leadership: lead long-term and annual strategy for trademarks; translate global/OU strategies into local plans.
• Integrated Planning & Full-Funnel Activation: develop annual brand plans across channels and adapt global platforms.
• Innovation Leadership: activate launches and lead post-launch reviews.
• Commercial, Customer & Bottler Collaboration: align brand with customer strategies and enable sell-ins.
• System & Network Collaboration: interface with EU OU Category Teams and global networks.
• Performance Management: monitor equity, penetration, value share, NSR, GP, distribution, and media impact.
• People Leadership & Capability Building: coach Senior Managers/Managers and build capability.
• Governance, Compliance & Operational Excellence: ensure governance, approval, compliance, and sustainable practices.

Description du poste

Job Description Summary:

Role Purpose The Director, Brand Management – BELUX leads the development and execution of the brand strategy for one or more major trademarks within the Belux portfolio. Operating in a Top9 priority market, this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe OU strategies. As a key member of the BELUX Marketing Leadership Team, the Director ensures brand plans are insightdriven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director Marketing Belux, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network. The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints.

What You’ll Do for Us

• 1. Brand Strategy & Portfolio Leadership Lead longterm and annual strategy for one or more trademarks within the local portfolio. Translate global and EU OU strategies into locally relevant, insightdriven brand plans. Identify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis. Build plans that grow penetration, brand preference, and market share while reinforcing portfolio coherence.


• 2. Integrated Planning & FullFunnel Activation Develop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation. Ensure IMX, brand ideas, innovation, and media work as a unified system to drive fullfunnel results. Adapt global creative platforms and toolkits into highquality, marketspecific executions.


• 3. Innovation Leadership Activate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation. Provide input to the OU and global teams based on Local consumer and customer needs. Lead postlaunch reviews, embedding lessons into future plans.


• 4. Commercial, Customer & Bottler Collaboration Partner closely with the Senior Director Customer & Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies. Support customer sellins with compelling category narratives, brand plans, and activation toolkits. Ensure brand plans are executable and commercially viable across Belux channels.


• 5. System & Network Collaboration Serve as the primary brand interface with the EU OU Category Teams. Ensure Belux needs and insights influence future global and regional brand plans. Participate in OU/global forums and contribute Belux best practices to the network.


• 6. Performance Management Monitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness. Lead brand reviews and performance routines, adjusting plans based on insights. Ensure each brand delivers against financial, consumer, and customer KPIs.


• 7. People Leadership & Capability Building Lead, coach, and develop a team of Senior Managers and Managers. Build brand marketing capability across Belux, ensuring strong talent pipelines. Foster a culture of creativity, consumer obsession, commercial focus, and operational rigor.


• 8. Governance, Compliance & Operational Excellence Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed. Lead disciplined planning processes, investment stewardship, project management, and measurement. Ensure flawless execution across creative, media, shopper, and commercial channels.

Qualifications & Experience

Bachelor’s degree required; advanced degree preferred. 8–12 years of brand management or marketing leadership experience within FMCG. Strong experience activating global/OU strategies at the local market level. Proven success leading brand growth, complex projects, and crossfunctional alignment. Strong people leadership; experience managing Senior Managers/Managers. Expertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization. Strong system leadership experience, ideally working with bottlers or franchise partners. Excellent communication, influencing, and stakeholdermanagement skills. Fluent in English; French and/or Local preferred.

What We Can Do for You

Opportunity to lead major trademarks in one of the EU OU’s Top9 markets. High visibility across BeNeLux, EU OU, and Global networks. Close collaboration with system stakeholders and senior commercial leadership. Career development path toward Senior Director Marketing roles. A dynamic environment that encourages creativity, testing, learning, and impact.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (PBI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s): Belgium
City/Cities: Brussels
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: September 26, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavours and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.