Brand Manager Expert - Belgium

innocent drinks; Brussel; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

innocent drinks in Belgium is seeking a Brand Manager to drive growth across the Belgian market, from strategy to on-shelf activation. You will own campaigns, manage the Benelux trade marketing mix, and coordinate closely with the commercial team to ensure marketing and sales alignment.

You will work with the Group in London and country teams, using consumer data to inform decisions, and contribute to an entrepreneurial, international environment.

Qualifications

• You have excellent project management skills.
• Creativity is a passion and you work with agencies to deliver great work.
• You understand consumer data (Nielsen, Kantar, GfK) and use it to inform decisions.
• You’re a confident self-starter with enthusiasm for hands-on projects.
• You can switch between strategic thinking and execution.
• You have marketing experience, preferably in FMCG, with strong communication skills.
• You speak Flemish (native) and English; French is a plus.

Responsabilités

• Know the portfolio in your markets and make growth-driven recommendations.
• Develop the activation plan including creative, media, experiences, and in-store.
• Manage the Benelux trade marketing mix.
• Analyze monthly marketing performance in Belgium to drive actions.
• Ensure successful product launches in Belgium.
• Collaborate with commercial teams for aligned marketing and sales.

Description du poste

At innocent, our mission is to make fruit and vegetables accessible to everyone. Since our beginnings in 1999 — selling a few smoothies at a music festival — we’ve come a long way. Today, we’re one of the leading companies in our category across Europe, with nearly 1,000 employees and the B-Corp certification under our belt.

It’s a great achievement but we’re not planning to stop there. We strongly believe it’s possible to grow a successful business while taking care of people and the environment. That’s why we’re constantly striving to improve, to innovate, and to do better.

And that’s exactly where this role comes in.

To support this growth we’re looking for an enthusiastic Brand Manager in Belgium, who’ll help bring innocent to life, from big campaigns to the little details on shelf. It’s the perfect role for someone who likes to be responsible for a wide range of projects, has a great sense of ownership and entrepreneurial spirit, and knows how to grow the brand with a motivated and fun bunch of people. And not to forget, to work for an inspiring B Corp.

You’ll be

• knowing the portfolio in your markets and making recommendations that deliver growth;
• developing the perfect activation plan, including creative, media, experiences, and in-store;
• managing the Benelux trade marketing mix;
• the marketing monthly performance for Belgium, analyzing the success of our activations and ranges, to deliver the right actions for your market;
• making sure all our products launches in Belgium are a success;
• aligning with the commercial team, to have marketing and sales working in harmony;
• connecting with our drinkers, answering questions, messages, and important smoothie emergencies on all our platforms.

You’ll Also

• work in close collaboration with the communication, category management, trade marketing and sales teams;
• work with the Group (the marketing team at the headquarters in London) and with all the different countries where we’re selling our healthy little drinks.

You’ll have

• You have excellent project management skills, able to work on multiple projects at the same time;
• Creativity is a passion, and you successfully work with agencies to deliver great work that truly breathes the innocent brand;
• You understand consumer data (e.g. Nielsen, Kantar, GfK) and know how to use it to make the right decisions;
• You’re a confident self-starter, with passion and enthusiasm, and have the ability to sink your teeth in projects;
• You can easily switch between strategic thinking and hands‑on execution;
• We are looking for someone with experience in a marketing role, preferably in FMCG, with a creative spark combined with good communication skills;
• You’re pro‑active, and able to deliver in a busy environment, great with others and able to engage with cross‑functional teams and external partners;
• You speak Flemish as a native speaker and is proficient in English. Speaking French is a real big plus;
• Add some flair, intelligence, humor and a sense of teamwork to the above, and there you have our perfect candidate.

You’ll get

• A key role with a direct impact on the growth of the innocent brand in Belgium;
• A high level of autonomy and a broad range of projects, from strategy through to execution;
• Close collaboration with passionate teams across Belgium, the Benelux and London;
• The opportunity to thrive in an entrepreneurial, creative and international environment;
• The pride of joining a certified B Corp committed to making a positive impact on people and the environment.

Additional Information

Based in Belgium, near Brussels.

Native or fluent‑level Flemish (Dutch) is mandatory for this position.

An international environment requiring regular collaboration and communication in English.

At innocent, we truly care about making our company a great place to work. That’s why we do everything we can to ensure everyone feels fulfilled and has the opportunity to shape a career that suits them. There are plenty of chances to explore new paths or take on fresh challenges. And yes, the smoothies are free.

We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.