Marketing Manager - Benelux

Versuni; Antwerpen; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

International base salary benchmark

Annual Incentive Program

Insurance coverage (group + hospital)

Meal allowance & vouchers

Travel and mobile allowances

Hybrid work model

Product discounts on Versuni brands

Career development in a high growth环境

Inclusive culture and global team

Résumé du poste

Versuni is seeking a Marketing Manager for the Benelux region. You will own local marketing strategy, lead cross-functional teams, and manage end-to-end campaigns from ATL to social activations and POP. You will drive category P&L, pricing, and market share in Belgium and the Netherlands.

In a complex matrix, you’ll align with Global HQ and Commercial teams, leveraging influencer partnerships, UGC, and local content localization to engage modern consumers and grow brand presence.

Qualifications

• Master’s degree in Business, Marketing, Digital Media or a related field.
• 4–8 years in a commercial marketing role with P&L accountability.
• Proven track record in 360° marketing campaigns and social/UGC.
• Strong analytical skills to turn data into strategic actions.
• Ability to operate in a matrix organization with diverse stakeholders.
• Fluent in Dutch and English; French is a plus.

Responsabilités

• Define and own local Benelux marketing strategies and P&L.
• Lead ATL to social-first activations and point-of-sale campaigns.
• Build influencer partnerships and UGC content programs.
• Coordinate with Sales, Trade Shopper Marketing and Demand Planning.
• Localize global toolkits and adapt creatives for the market.
• Optimize media mix, budgets, and campaign performance.

Connaissances

Strategic Leadership

P&L Ownership

Integrated Marketing

Social-First Marketing

UGC & Influencer Strategy

Campaign Management

Stakeholder Management

Formation

Master’s degree in Business/Marketing

Description du poste

About The Role

Are you ready to lead impactful marketing campaigns, digital activations, and drive commercial success across the Benelux market? As a Marketing Manager, you will develop and execute end-to-end local marketing strategies across the entire Consumer Decision Journey—from high-impact ATL campaigns down to social-first activations and point of purchase.

In this role, you will act as the single point of ownership for your category, taking full P&L accountability while serving as the strategic bridge between local commercial operations and Global Headquarters. You will leverage social media, influencer partnerships, and user-generated content (UGC) alongside traditional media channels to engage modern consumers. You will join a dynamic Benelux organization, collaborating closely with Marketing Managers, Media & PR, Trade Shopper Marketing, Sales, Supply Chain, Finance, and Consumer Care.

The ideal candidate thrives in a complex matrix organization, seamlessly managing diverse stakeholders while taking complete end-to-end ownership of the business. You will report directly to the Marketing Leader North-Europe.

This position is open to hire someone in Belgium or the Netherlands.

The Impact You’ll Make

• Strategic Leadership & P&L Ownership: Define and implement long- and short-term local marketing strategies tailored to consumer, market, and competitor insights. Own full category P&L, managing annual sales, margin targets, price realization, and market share growth across the Benelux region.
• Integrated & Social-First Consumer Marketing: Build and execute a rolling 360-degree consumer marketing plan. Lead campaign execution across all touchpoints, seamlessly connecting broad ATL reach with digital, social, brand website, and in-store activations.
• Social, Influencer & UGC Strategy: Drive brand engagement through local social media strategies. Build influencer partnerships, foster user-generated content (UGC), and create social-first content strategies that resonate with local audiences and build community brand loyalty.
• Portfolio & Launch Management: Manage local portfolio optimization, product lifecycle strategies, and local pricing in alignment with Commercial Excellence teams. Lead product launches (NPIs) and collaborate with global category teams to shape long-term product roadmaps.
• Content Localization & Creation: Adapt global marketing toolkits into locally appealing assets, enriching global master creative with bespoke local content, influencer activations, and social initiatives.
• Media Strategy & Budgeting: Partner with media agencies and internal media leadership to define channel strategies (including paid social and performance media), allocate budgets effectively, and maximize campaign ROI.
• Commercial & Cross-Functional Alignment: Work hand-in-hand with Sales, Trade Shopper Marketing, and Demand Planning to align promotions, retail execution, full-year volume forecasting, and in-store/online commercial activations.

The Skills And Knowledge You’ll Bring

• Educational Background: Master’s degree, preferably in Business, Marketing, Digital Media, or a related commercial discipline.
• Professional Experience: 4–8 years of experience in a commercial marketing role with a proven track record of managing full P&L performance and delivering measurable business results.
• Campaign & Social Expertise: Strong consumer mindset with demonstrated success in running 360-degree consumer campaigns (ATL/BTL), as well as a deep understanding of social media platforms, influencer management, and UGC strategies.
• Analytical Capability: High analytical acumen with the ability to turn complex market and digital engagement data into actionable strategic insights.
• Strategic & Execution Balance: Ability to think strategically while remaining pragmatic with a sharp eye for excellent, detailed execution across all touchpoints.
• Stakeholder Management: Exceptional communication and interpersonal skills. Adept at navigating matrix organizations, aligning cross-functional teams, and defending strategic business interests with diverse stakeholders.
• Languages: Fluent in Dutch and English; proficiency in French is a strong advantage.

What We’ll Give You In Return

• Internationally competitive base salary | benchmarked against global industry and market leaders
• Annual Incentive Program | rewarding those who dare and achieve more
• Group insurance + Hospitalisation insurance (including dental care)
• Meal allowance + meal vouchers
• Expense, mobile, grade and travel allowance
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?