Brand Director, Belux — Growth & Activation Leader

Coca-Cola HBC; Brussel Hoofdstad; Hybride; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Coca-Cola HBC in Belgium/Brussels seeks a Director of Brand Management to lead local brand strategy for Belux, translating global plans into market-ready activations. You will own integrated planning, innovation leadership, and cross-functional collaboration with bottlers and commercial teams.

The role drives brand growth, consumer relevance, and financial performance across channels, with leadership of Senior Managers and Managers and a focus on governance and execution excellence.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership experience within FMCG.
• Strong experience activating global/OU strategies at the local market level.
• Proven success leading brand growth, complex projects, and crossfunctional alignment.

Responsabilités

• Lead longterm and annual brand strategy for one or more trademarks in Belux.
• Translate global/OU strategies into locally relevant brand plans.
• Drive fullfunnel activation across channels and touchpoints.
• Collaborate with bottler and commercial teams to align brand priorities.
• Monitor brand performance and adjust plans based on insights.

Connaissances

Alteryx

Branding

Channels Strategy

Conversion Rate

Customer Data

Customer Insights

Demand Generation

Digital Advertising

Google Analytics

KPI

Leadership

Marketing Campaigns

Marketing Insights

Marketing Strategies

Market Segmentation

Media Buying

Microsoft Office

Microsoft Power BI

Product Commercialization

Sales Channel Development

Social Media

Strategy Development

Structured Query Language (SQL)

Tableau

Formation

Bachelor's degree

Advanced degree

Outils

Tableau

Power BI

SQL

Google Analytics

Description du poste

Coca-Cola HBC in Belgium/Brussels seeks a Director of Brand Management to lead local brand strategy for Belux, translating global plans into market-ready activations. You will own integrated planning, innovation leadership, and cross-functional collaboration with bottlers and commercial teams.

The role drives brand growth, consumer relevance, and financial performance across channels, with leadership of Senior Managers and Managers and a focus on governance and execution excellence.