Brand Growth Director, Belux

Coca-Cola HBC; Brussel; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Coca-Cola HBC in Belgium invites a Director of Brand Management to lead BELUX brand strategy and execution. You will drive long-term and annual plans, translate global strategies into local portfolios, and collaborate with bottlers, commercial teams, and analytics to grow market share.

The role demands strong leadership, cross-functional influence, and a track record of delivering impact. You will manage a team, influence across EU networks, and ensure flawless activation across channels while

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership experience.
• Experience activating global/OU strategies at local market level.
• Experience working with bottlers or franchise partners.
• Excellent communication, influencing, and stakeholder management; fluent in English; French and/or Local preferred.

Responsabilités

• Brand Strategy & Portfolio Leadership: lead long-term and annual strategy for trademarks; translate global/OU strategies into local plans.
• Integrated Planning & Full-Funnel Activation: develop annual brand plans across channels and adapt global platforms.
• Innovation Leadership: activate launches and lead post-launch reviews.
• Commercial, Customer & Bottler Collaboration: align brand with customer strategies and enable sell-ins.
• System & Network Collaboration: interface with EU OU Category Teams and global networks.
• Performance Management: monitor equity, penetration, value share, NSR, GP, distribution, and media impact.
• People Leadership & Capability Building: coach Senior Managers/Managers and build capability.
• Governance, Compliance & Operational Excellence: ensure governance, approval, compliance, and sustainable practices.

Description du poste

Coca-Cola HBC in Belgium invites a Director of Brand Management to lead BELUX brand strategy and execution. You will drive long-term and annual plans, translate global strategies into local portfolios, and collaborate with bottlers, commercial teams, and analytics to grow market share.

The role demands strong leadership, cross-functional influence, and a track record of delivering impact. You will manage a team, influence across EU networks, and ensure flawless activation across channels while