Digital Medical Transformation Lead

AstraZeneca plc; Groot-Bijgaarden; On-site; EUR 85,000 - 120,000; Full time

Job summary

AstraZeneca BeLux seeks a Digital Medical Specialist to lead medical digital transformation, translating AI-driven insights into impactful content and campaigns for healthcare professionals and scientific audiences. You will collaborate with the Medical Excellence Lead to design omnichannel strategies and drive data-driven optimization.

You will manage the end-to-end execution of digital initiatives, ensure timelines and quality, and maintain compliance with regulatory and company policies while

Qualifications

• >5-year successful experience in digital Marketing/Communication.
• Knowledge of marketing automation tooling e.g. Salesforce Marketing & Data cloud.
• Expertise in CRM system knowledge (SalesForce/Veeva).
• Extensive experience in working with data analytic tooling like AEM, GA and PowerBI.
• Track record of digital execution/project implementation.
• Excellent communication skills.
• Languages: Fluent English and French or Dutch.
• Bachelor's degree or higher (e.g., Marketing, Business, Science, Communications).

Responsibilities

• Design and execute medical omnichannel and digital strategies.
• Orchestrate medical/disease awareness omnichannel campaigns for HCPs and scientific audiences with compliance.
• Oversee end-to-end digital project execution, timelines, quality, and KPIs.
• Monitor digital performance metrics and provide actionable recommendations.
• Ensure compliance with AZ Policies and Standards across activities.

Skills

Digital marketing

Data analytics

Content development

Stakeholder management

English proficiency

Education

Bachelor's degree or higher (Marketing, Business, Science, Communications)

Tools

Salesforce Marketing Cloud

Salesforce / Veeva CRM

GA / Power BI / AEM

Job description

AstraZeneca BeLux seeks a Digital Medical Specialist to lead medical digital transformation, translating AI-driven insights into impactful content and campaigns for healthcare professionals and scientific audiences. You will collaborate with the Medical Excellence Lead to design omnichannel strategies and drive data-driven optimization.

You will manage the end-to-end execution of digital initiatives, ensure timelines and quality, and maintain compliance with regulatory and company policies while