Digital Marketing Specialist – Denza (BeLux)

BYD EUROPE; Brussel; Presencial; EUR 42 000 - 60 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive remuneration

Team building events

Contribution to zero-emission goals

Resumo da oferta

BYD Europe BV in Belgium seeks a Social Media Manager to lead strategy for Denza in Belgium and Luxembourg, coordinating with the European social media team to ensure brand consistency across markets.

You will review content, manage calendars, and collaborate with content creators to drive engagement and traffic, while maintaining brand voice and governance across platforms.

Qualificações

• Bachelor's degree in Marketing, Communications or related field.
• 3+ years of experience in social media management.
• Experience coordinating with external agencies and cross-functional teams.

Responsabilidades

• Develop and execute the social media strategy for Denza in Belgium and Luxembourg with the European team.
• Review and approve all social content to align with brand guidelines and voice.
• Monitor brand coherence across platforms and markets.
• Maintain a content calendar reflecting marketing initiatives and product launches.
• Manage content updates and social media tools operations.
• Support the content creation team to generate engaging campaigns and ideas.
• Identify opportunities to improve channel performance and drive website traffic.
• Monitor and maintain brand reputation and address issues promptly.

Conhecimentos

Social media management

Brand governance

Publishing tools

Content ideation

Multilingual

Formação académica

Bachelor's in Marketing

Ferramentas

Sprout Social

Hootsuite

Sprinklr

Meta Business Suite

Descrição da oferta de emprego

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Key Objectives & Responsibilities

• Develop and execute the social media strategy for Denza in Belgium and Luxembourg, together with our social media European team.


• Review and approve all social media content, ensuring it aligns with our brand guidelines, messaging, and voice.


• Monitor brand coherence across all social platforms, accounts and markets.


• Maintain an up-to-date content calendar that reflects marketing initiatives, product launches, and company events.


• Responsible for content updates and social media management tools operations.


• Support the content creation team to develop compelling content ideas and campaigns that align with social media goals and objectives.


• Conduct research and identify opportunities to enhance our social channels' performance and drive website traffic.


• Monitor and maintain brand reputation, addressing any potential issues that may arise on social media promptly and professionally.


• Constantly improve the community management process.

Job Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• 3+ years of experience in social media management


• Proven experience working with external social media agencies and coordinating cross-functional stakeholders.


• Strong understanding of social media platforms (Linkedin, instagram, X, Facebook, etc.), content formats, and best practices.


• Solid knowledge of brand guidelines, tone of voice, and content governance, with a strong eye for detail and consistency.


• Hands-on experience with social media management and publishing tools (e.g. Sprout, Hootsuite, Sprinklr, Meta Business Suite).


• Fluent in Dutch and French, able to work in English

We Offer

• Competitive remuneration based on performance and experience.


• Opportunities for department and company-wide team building events.


• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location

Belgium

Type of Employment

Full-time