Digital Marketing Manager

OMODA & JAECOO Belux; Vlaanderen; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Brand growth

International environment

Ownership & visibility

Competitive salary

Growth opportunities

Job summary

OMODA & JAECOO BeLux is seeking a Senior Digital Marketing Manager to lead the BeLux digital marketing strategy and execution. You will drive brand awareness, generate qualified leads, and optimize campaigns across Google Ads, social media, and other channels.

Close collaboration with Brand, Sales, CRM and dealer networks will translate business goals into effective digital initiatives. You will oversee content, website performance, SEO/SEM, and data analytics to improve the customer journey and

Qualifications

• 5+ years of digital marketing experience with performance marketing focus.
• Proven track record in paid campaigns, lead gen and budget management.
• Strong knowledge of Google Ads, SEO/SEM and web analytics.

Responsibilities

• Develop and implement integrated digital marketing strategies for BeLux.
• Manage campaigns across Google Ads, social media and display channels.
• Ensure consistent brand messaging across online touchpoints.
• Plan and optimize paid media to drive qualified leads and sales.
• Collaborate with Sales, CRM and dealer networks to improve lead quality.
• Oversee website performance, SEO/SEM and landing page optimization.
• Coordinate content creation for digital campaigns and assets.
• Monitor KPIs, generate reports and provide actionable insights.
• Partner with agencies and internal teams on local market activation.

Skills

Digital marketing

Lead generation

Data analytics

Project management

Stakeholder management

Google Ads

SEO/SEM

Social media ads

CRM systems

Marketing automation

Education

Bachelor's degree in Marketing

Tools

Google Analytics 4

CRM systems

Conversion optimization

Job description

Location: Belgium / BeLux

Department: Marketing

Reports to: Head of Marketing, OMODA & JAECOO BeLux

Employment Type: Full-time

About OMODA & JAECOO

OMODA & JAECOO are innovative automotive brands committed to delivering distinctive design, advanced technology and an enhanced mobility experience. As we continue to expand our presence in the Belgian and Luxembourg markets, we are looking for an experienced Senior Digital Marketing Manager to strengthen our digital presence, drive customer engagement and support business growth.

About the Role

As Senior Digital Marketing Manager, you will lead the digital marketing strategy and execution for OMODA & JAECOO across Belgium and Luxembourg. You will be responsible for building brand awareness, generating qualified leads, optimizing digital campaign performance and enhancing the customer journey across digital touchpoints.

Working closely with the Brand, Sales, CRM and dealer network teams, you will translate business objectives into effective digital marketing initiatives that deliver measurable results.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with brand positioning and commercial objectives.
• Manage digital campaigns across key channels, including Google Ads, social media, display advertising, video and other relevant digital platforms.
• Ensure consistent brand messaging and digital customer experiences across all online touchpoints.
• Performance Marketing & Lead Generation
• Plan, execute and optimize paid media campaigns to drive traffic, generate qualified leads and support vehicle sales.
• Monitor campaign performance, manage budgets and optimize key metrics such as CPL, conversion rates and ROI.
• Work closely with Sales and CRM teams to improve lead quality, lead follow-up and conversion throughout the customer journey.
• Website, SEO & Digital Content
• Oversee brand website performance, SEO/SEM activities, landing pages and conversion optimization.
• Coordinate the development of engaging digital content, including campaign assets, video, social media content and promotional materials.
• Ensure digital content is relevant to local market needs and aligned with brand guidelines.
• Data Analytics & Reporting
• Monitor and analyze digital marketing performance using tools such as Google Analytics 4, Google Ads and relevant CRM or reporting platforms.
• Establish KPIs, prepare regular performance reports and provide actionable insights to improve campaign effectiveness.
• Identify market trends, customer behavior and new opportunities to enhance digital marketing performance.
• Agency & Stakeholder Management
• Manage relationships with external digital marketing agencies, media partners and creative suppliers.
• Collaborate with regional and global marketing teams to align local campaigns with brand strategy.
• Support dealer marketing activities and develop digital initiatives that strengthen local market activation.

Requirements

• Bachelor's degree or above in Marketing, Digital Marketing, Business Administration or a related field.
• At least 5 years of experience in digital marketing, performance marketing or a similar role, preferably within the automotive industry or another consumer-facing sector.
• Proven experience managing paid digital campaigns, lead generation activities and marketing budgets.
• Strong knowledge of Google Ads, SEO/SEM, social media advertising, web analytics and conversion optimization.
• Experience with Google Analytics 4, CRM systems, marketing automation or data visualization tools is an advantage.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Excellent project management, communication and stakeholder management skills.
• Fluent in English; Dutch and/or French proficiency is a strong advantage for the Belgian market.
• A proactive, hands-on and results-oriented mindset, with the ability to manage multiple projects in a fast-paced international environment.

What We Offer

• The opportunity to shape and grow two ambitious automotive brands in the BeLux market.
• A highly international and entrepreneurial working environment.
• Significant ownership and visibility in a rapidly expanding organization.
• Competitive salary and benefits package.
• Opportunities for professional growth and international collaboration.