Digital Campaign Specialist

Vlerick Business School; Oost-Vlaanderen; Hybride; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

30+ holiday days

Working from home

Flexible benefits system

Meal vouchers

Hospitalisation insurance

Group insurance

Mobility budget

Résumé du poste

Vlerick Business School is seeking a Digital Campaign Specialist to transform strategy into integrated campaigns across Ghent and Brussels. You will lead paid campaigns, manage budgets, define KPIs, and drive optimisation with our central Marketing team.

You will collaborate with the Head of Marketing and business units to ensure ROI and consistent messaging while exploring new channels and marketing automation opportunities. This role offers campus-based work with flexible arrangements.

Qualifications

• 5+ years of experience in a similar role.
• Experience across a wide range of digital channels and funnel stages.
• Strong analytical skills with data-driven decision making.
• Excellent communication and stakeholder management abilities.
• Willing to work across Ghent and Brussels campuses and adapt to a changing environment.

Responsabilités

• Develop and implement the digital marketing strategy across markets and target audiences.
• Set up, monitor and optimise paid online campaigns across funnel and channels to improve ROI.
• Manage the online marketing budget and closely monitor spend and performance.
• Define KPIs, lead performance reviews and drive optimisation with central team and stakeholders.
• Develop and optimise campaign messaging, landing pages and nurturing flows.
• Ensure alignment between international and local campaigns with external partners.
• Select and manage digital tools and suppliers in line with quality and budget.
• Stay updated on trends and benchmark against industry standards.
• Report directly to the Head of Marketing.

Connaissances

Digital marketing

Campaign management

Data analysis

Budget management

Stakeholder collaboration

Outils

Marketing automation

Google Ads

Meta/Facebook Ads

Description du poste

Are you passionate about digital marketing and driving measurable results across markets and channels? Do you enjoy translating strategy into concrete campaigns, managing budgets, KPIs and continuous optimisation?

DIGITAL CAMPAIGN SPECIALIST

Vlerick Business School is an innovative, top-ranked and sustainable international business school in the heart of Europe. Our purpose is to transform people for a better world! We want being at Vlerick to be a transformative experience where you discover the knowledge, mindset and confidence you need to take your next leap – and become the entrepreneurial leader our world needs.

As part of our close-knit team, you’ll bring our strategy and purpose to life. Are you excited to join our Central Marketing team as a digital campaign manager? Here’s what you need to know!

We have built a centralised marketing team to bring together the expertise of our marketing professionals and deliver impact across the entire organisation. By combining forces, we streamline processes, improve collaboration, and stay agile in a fast-changing market.

Your mission

• Develop and implement the digital marketing strategy across markets and target audiences in close collaboration with the Head of Marketing and the business units, linked to the overall marketing strategy.
• Develop, set up, monitor and continuously improve all paid online campaigns across the funnel and multiple channels to improve ROI.
• Manage the online marketing budget and closely monitor spend and performance.
• Define KPIs, lead performance reviews, and drive continuous optimisation with the central marketing team and business stakeholders.
• Develop and optimise campaign messaging, content, landing pages and nurturing flows with the central marketing team.
• Ensure strong alignment between international and local campaigns, working closely with external partners.
• Support future-oriented digital and performance marketing thinking and collaboration across the organisation.
• Select and manage digital tools and suppliers in line with quality and budget requirements.
• Stay updated on the latest trends in online marketing and marketing automation, benchmarking our approach against industry standards.
• Report directly to the Head of Marketing.

You

• Have at least 5 years of experience in a similar role.
• Have operational experience in developing, setting up and continuously monitoring and optimising campaigns across a wide range of digital channels.
• Have strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Have good communication and interpersonal skills, and the ability to interact and collaborate effectively with various stakeholders, ensuring alignment towards common goals and cohesive efforts.
• Are driven and goal-oriented and have strong planning and execution skills. Show willingness to act and ensure strategies are high-level, actionable and grounded.
• Are willing to work on our beautiful campuses in Ghent and Brussels.
• You are comfortable with working in a team in transition. You have a growth mindset and are eager to further develop yourself in a changing environment.

#ProudtobeVlerick

• Autonomy and responsibility in an engaging work environment.
• A dynamic, open, and international company culture.
• Opportunities for professional and personal growth.
• A team of enthusiastic, driven colleagues, passionate about learning.
• Flexibility: 30+ holiday days, working from home, a flexible benefits system, etc.
• Meal vouchers, a hospitalisation insurance, a group insurance, and a mobility budget.
• Having a real impact and inspire people to live, learn and leap!

At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.