Senior Digital Campaign Manager - Remote

Vlerick Business School; Oost-Vlaanderen; Hybride; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

30+ holiday days

Working from home

Flexible benefits system

Meal vouchers

Hospitalisation insurance

Group insurance

Mobility budget

Résumé du poste

Vlerick Business School is seeking a Digital Campaign Specialist to transform strategy into integrated campaigns across Ghent and Brussels. You will lead paid campaigns, manage budgets, define KPIs, and drive optimisation with our central Marketing team.

You will collaborate with the Head of Marketing and business units to ensure ROI and consistent messaging while exploring new channels and marketing automation opportunities. This role offers campus-based work with flexible arrangements.

Qualifications

• 5+ years of experience in a similar role.
• Experience across a wide range of digital channels and funnel stages.
• Strong analytical skills with data-driven decision making.
• Excellent communication and stakeholder management abilities.
• Willing to work across Ghent and Brussels campuses and adapt to a changing environment.

Responsabilités

• Develop and implement the digital marketing strategy across markets and target audiences.
• Set up, monitor and optimise paid online campaigns across funnel and channels to improve ROI.
• Manage the online marketing budget and closely monitor spend and performance.
• Define KPIs, lead performance reviews and drive optimisation with central team and stakeholders.
• Develop and optimise campaign messaging, landing pages and nurturing flows.
• Ensure alignment between international and local campaigns with external partners.
• Select and manage digital tools and suppliers in line with quality and budget.
• Stay updated on trends and benchmark against industry standards.
• Report directly to the Head of Marketing.

Connaissances

Digital marketing

Campaign management

Data analysis

Budget management

Stakeholder collaboration

Outils

Marketing automation

Google Ads

Meta/Facebook Ads

Description du poste

Vlerick Business School is seeking a Digital Campaign Specialist to transform strategy into integrated campaigns across Ghent and Brussels. You will lead paid campaigns, manage budgets, define KPIs, and drive optimisation with our central Marketing team.

You will collaborate with the Head of Marketing and business units to ensure ROI and consistent messaging while exploring new channels and marketing automation opportunities. This role offers campus-based work with flexible arrangements.