Digital Analytics & Conversion Strategist

eFinancialCareers; Brussel Hoofdstad; On-site; EUR 70,000 - 110,000; Full time

Job summary

Candriam is seeking a Digital Analytics & Conversion Specialist to join the Communication - Digital & Social Media team in Brussels. You will own analytics, measurement frameworks and CRO across websites, campaigns, and CRM.

The role focuses on turning data into actionable insights, building Power BI dashboards, and ensuring data quality. 5+ years in digital analytics in financial services is preferred.

Qualifications

• 5+ years in digital analytics, performance marketing or CRO.
• Experience in financial services or regulated industries is a plus.
• Strong understanding of digital customer journeys and marketing metrics.
• Piwik PRO expertise required.
• Power BI expertise and data storytelling ability.

Responsibilities

• Define and maintain digital measurement frameworks and KPIs.
• Manage and optimize Piwik PRO tracking implementation.
• Develop and maintain Power BI dashboards and reporting.
• Monitor website, campaign, CRM and social media performance.
• Analyze customer journeys and identify conversion opportunities.
• Support UX and CRO initiatives with data-driven recommendations.
• Produce regular performance reports for management and stakeholders.
• Ensure data quality, governance and reporting consistency.
• Collaborate with CRM, Web, Campaign and IT teams to improve digital performance.

Skills

Digital analytics

Conversion Rate Optimization

Data storytelling

Stakeholder management

Marketing performance metrics

Data visualization

Communication skills

Education

Master's or Bachelor's degree in Marketing/Business/Data Analytics

Tools

Piwik PRO

Power BI

SQL

Job description

Candriam is seeking a Digital Analytics & Conversion Specialist to join the Communication - Digital & Social Media team in Brussels. You will own analytics, measurement frameworks and CRO across websites, campaigns, and CRM.

The role focuses on turning data into actionable insights, building Power BI dashboards, and ensuring data quality. 5+ years in digital analytics in financial services is preferred.