Marketing Data Analyst

Creativeskills; Antwerpen; Hybride; EUR 60 000 - 80 000; Plein temps

Avantages offerts par ce poste

Thirteenth-month salary

Holiday pay

Mobility budget

Telework allowance

Professional growth opportunities

Résumé du poste

BASE is seeking a Marketing Data Analyst to collect, analyze, and translate customer data into actionable insights that drive digital journey strategies across our ecommerce initiatives.

You will collaborate with the e-commerce manager, campaign teams and product managers to turn business goals into measurable KPIs, build dashboards, and empower stakeholders with clear data-driven recommendations. Fluency in English and Dutch or French is valued.

Qualifications

• 5+ years of experience in digital marketing data analysis.
• Strong analytical skills with a problem-solving mindset.
• Experience with Adobe Analytics, Contentsquare, and Qlik is preferred.
• Excellent communication and presentation abilities.

Responsabilités

• Collaborate with e-commerce managers to define data-driven KPIs.
• Analyze customer data to map digital journeys and identify touchpoints.
• Create and automate dashboards and reports for stakeholders.
• Provide actionable recommendations to optimize campaigns and journeys.
• Train teams on building digital analytics reports.

Connaissances

Analytical thinking

Data-driven decision making

Team collaboration

Communication skills

Mentoring

Outils

Adobe Analytics

Contentsquare

Qlik

Looker Studio

CRM systems

Description du poste

The Marketing Data Analyst is responsible for gathering, analyzing, and interpreting customer data to generate actionable insights to ensuring the successful execution of our digital journey strategies for BASE. You are an experienced Marketing Data Analyst with a strong grasp of how digital journeys influence the customer experience and basic data collection knowledge.

Your Responsibilities as a Marketing Data Analyst:

Collaborating with the e-commerce manager, campaign managers and digital product managers you ensure they can make data-driven decisions that enhance the digital journey. You translate their business objectives into measurable digital and campaigning KPIs, both for specific projects and ongoing activities, with a clear focus on optimizing the end to end customer journey.You analyze customer data to map our digital journeys, identifying key touchpoints and user behaviors. You collect, analyze, and visualize data within a digital omnichannel context. Based on your analysis you can make clear recommendations to improve our ecommerce and digital first strategyYou aggregate and analyze digital campaign data to fuel the digital campaign experts with insights to take the right actions on campaigning and media. Make data transparent for stakeholders to support strategic decisions.You create and automate digital reporting, ensuring the quality and relevance of data and reports. Your focus is on continuously improving the methodology, dashboards, and data insights. You aggregate and organize data from various sources (Adobe Analytics, Contentsquare, search, advertising, Qlik, CRM, Looker Studio, …etc.).As a Digital Data Analyst, you train, support, and advise your business stakeholders on building digital analytics reports, formulating business requirements, and interpreting data related to digital journeys. You work closely with various internal teams to provide a coherent view of the digital end-to-end customer experience. You monitor data proactively and identify pain points in the journey. You propose improvements, allowing stakeholders to analyze digital customer behavior across all touchpoints.

Our Ideal Marketing Data Analyst:

You have a minimum of 5 years of experience in digital marketing data analysisYou have strong analytical skills and think critically. You solve problems effectively, especially in mapping and improving digital experiences.You have experience using analytical tools (preferably Adobe Analytics, Qlik and Contentsquare).You are a true team player who can collaborate effectively with colleagues from various teams, both from a business and a more analytical background.You can demonstrate strong communication and presentation skills. You enjoy making data understandable for the business and are happy to mentor less experienced colleagues.You are willing to further develop skills in a team-oriented, rapidly changing environment. You are also able to navigate complex situations with ease.You are fluent in English, Dutch or French as your mother tongue is an asset.

Our offer to you

At Telenet group, you get more than just an attractive gross salary. We strongly believe in results and ownership: we expect commitment and impact, and we’ll give you the trust and freedom you need to make a difference. What you achieve truly matters.

In addition to a thirteenth-month salary and holiday pay, you can count on an extensive package of extra benefits that supports you in your daily life as well as at work.

An overview of our benefits:

Mobility budget: compose your own mobility plan, you can opt for a company car or alternative mobility solutionsMeal vouchers and eco vouchersTelework allowance or net expense allowanceMobile phone, mobile subscription and laptopEmployee discount on your home internet, digital TV, and mobile subscriptionsCollective bonus and individual bonus (aligned with your performance)A comprehensive flexible benefits plan with a wide range of options: from financial benefits and additional time off to a bicycle lease, supplemental ambulatory insurance for you and your family, and IT or office equipmentHospitalization insurance (including an ambulatory plan) and group insurance20 days of paid leave and 12 compensatory days off

The company of passionate colleagues. At BASE, we support each other! You’ll feel the strong team spirit not only during brainstorms and meetings but also on our padel court or in our coffee bar.

We value your ongoing development, investing in growth via our internal learning platform, coaching, and on-the-job training. You will have opportunities to keep learning and further strengthen yourself in your role.

We also prefer working closely together. We believe strong teams form by frequent interactions and quick transitions. To facilitate a smooth onboarding and rapid integration for new employees, we expect you to be present in the office at least three days a week during the first six months. On other days, you can work remotely from home.