Senior Digital Marketing Strategist

SQLI; Oost-Vlaanderen; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Company car

Apple laptop

Phone subscription

Job summary

SQLI Ghent is seeking a Senior Digital Marketing Strategist to transform complex business and marketing challenges into a focused digital strategy. You will align data, content, channels and AI to deliver high-impact, accountable plans for clients across the Belgian market.

You will lead cross-functional teams, challenge colleagues, and translate strategy into actionable scopes, budgets and roadmaps while maintaining client trust and strategic direction throughout execution.

Qualifications

• 5+ years of relevant digital marketing experience, preferably in an agency or consultancy.
• Deep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem.
• The ability to assess whether data, media and specialist recommendations genuinely support the strategic objective.
• Experience leading multidisciplinary digital strategies rather than delivering one isolated channel.
• Strong strategic storytelling and presentation skills.
• Confidence in front of senior clients and the ability to challenge constructively.
• Commercial judgement: you can turn an open question into a credible and sellable solution.
• A pragmatic mindset. Your strategies are ambitious, but they can also be delivered.
• Fluency in Dutch and English. French is an advantage.

Responsibilities

• Uncover the real challenge behind a client briefing.
• Develop focused digital marketing strategies across the customer journey and funnel.
• Connect audience, content, channels, platforms, data and technology into one coherent approach.
• Decide what to prioritise, test, postpone or leave out.
• Challenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists.
• Translate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps.
• Build clear, persuasive presentations and lead strategic client conversations.
• Shape and pitch solutions for existing clients and new opportunities.
• Stay involved as strategy moves into execution, ensuring the original choices remain intact.

Skills

Strategic storytelling

Presentation skills

Client management

Fluent Dutch

Fluent English

French a plus

Commercial judgement

Analytical thinking

Job description

SQLI is a European player in customer experience and digital transformation. We help major international brands create value through technology and digital innovation.

From strategy to implementation, we design and build robust digital platforms, scalable architectures and engaging customer experiences by combining advanced technology with deep technical expertise.

To strengthen our teams of 2,200 employees across 12 countries, we are looking for driven people who share our values: Creativity, Engagement and a Future-minded approach.

SQLI Ghent creative agency; that’s us: more than 50 digital specialists working every day on projects that truly matter. As part of an international group, we combine the scale and expertise of a large digital agency with the commitment and agility of a close local team.

That’s where you come in.

This position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role.

We Elevate. Digitally.

SQLI is a European player in customer experience and digital transformation. We help major international brands create value through technology and digital innovation.

From strategy to implementation, we design and build robust digital platforms, scalable architectures and engaging customer experiences by combining advanced technology with deep technical expertise.

To strengthen our teams of 2,200 employees across 12 countries, we are looking for driven people who share our values: Creativity, Engagement and a Future-minded approach.

SQLI Ghent creative agency; that’s us: more than 50 digital specialists working every day on projects that truly matter. As part of an international group, we combine the scale and expertise of a large digital agency with the commitment and agility of a close local team.

That’s where you come in.

This position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role.

Job Description

Know the ecosystem. Make the call.

As a Senior Digital Marketing Strategist at SQLI Ghent, you turn complex business and marketing challenges into a focused digital strategy. You connect data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI - always with a clear view on what will create the most impact.

You are the strategic link between our clients and our specialists. You understand the disciplines well enough to challenge their recommendations, connect their expertise and turn separate inputs into one strong direction. You define priorities, trade‑offs and investment decisions and translate them into a compelling story that (even not so marketing mature) clients understand, believe in and are ready to invest in.

What you will do

• Uncover the real challenge behind a client briefing.

• Develop focused digital marketing strategies across the customer journey and funnel.

• Connect audience, content, channels, platforms, data and technology into one coherent approach.

• Decide what to prioritise, test, postpone or leave out.

• Challenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists.

• Translate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps.

• Build clear, persuasive presentations and lead strategic client conversations.

• Shape and pitch solutions for existing clients and new opportunities.

• Stay involved as strategy moves into execution, ensuring the original choices remain intact.

Qualifications

• 5+ years of relevant digital marketing experience, preferably in an agency or consultancy.

• Deep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem.

• The ability to assess whether data, media and specialist recommendations genuinely support the strategic objective.

• Experience leading multidisciplinary digital strategies rather than delivering one isolated channel.

• Strong strategic storytelling and presentation skills.

• Confidence in front of senior clients and the ability to challenge constructively.

• Commercial judgement: you can turn an open question into a credible and sellable solution.

• A pragmatic mindset. Your strategies are ambitious, but they can also be delivered.

• Fluency in Dutch and English. French is an advantage.

Additional Information

A challenging role is important, but so is the environment around it.

At SQLI, you’ll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won’t spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experience and keep developing your expertise.

• You’ll have the freedom to take ownership and make an impact. Your ideas will be heard, your expertise will be trusted and the work you deliver will be visible across the company. You won’t simply step into a predefined role. You’ll have the opportunity to shape it as you grow.

• And we’ll actively support that growth. Through dedicated R&D time, training, certifications, seminars, mentoring, events and regular knowledge sharing, you’ll have the space to explore new technologies and strengthen the skills that matter to you. Regular feedback and development conversations will help you decide what your next step should look like.

• As part of SQLI Group, you’ll also become part of an international network of 2,200 colleagues across 12 countries. You’ll exchange knowledge with experts from different markets, work with international teams and gain exposure to projects beyond Belgium.

• We offer flexibility in how you organise your work, while still making time to come together as a team. Our recently redesigned office in Sint-Martens-Latem offers outdoor space, informal meeting areas and comfortable places to focus or recharge. Regular drinks and team events give us the chance to connect outside the usual (project) meetings.

• You’ll receive a competitive salary package that reflects your experience, including a company car, an Apple laptop, a phone subscription and everything else you need to do your job well.

• Most importantly, you’ll join a welcoming and experienced team where people share knowledge, challenge each other constructively and step in when someone needs support.

At SQLI, we help ambitious brands turn digital complexity into meaningful growth by bringing strategy, marketing, design and technology together.

Our values are straightforward:

• Curiosity
• Pragmatism
• Achievement
• Trust

They shape how we collaborate, make decisions and communicate: openly, directly and without unnecessary complexity.

Interested?

If you’re looking for challenging work, genuine ownership, international opportunities and the freedom to keep growing, let’s talk.